Marketing Forecast from Ad-ology

Eight to 24 year olds are ready to spend money in 2012 – two hundred eleven billion dollars, to be precise. According to the 2012 Harris Poll YouthPulse study, the purchasing power of today’s youth is something that should not be overshadowed by the spending power of adults. And while the purchasing power of today’s youth is strong, it is made even stronger when coupled with the influence these kids have on what parents buy.

Numerous studies have been published this year on the daily deal format to determine whether it’s really working out for marketers. The restaurant industry has been very willing to use daily deals to try to improve customer traffic. This sector has been hit hard by the economic slowdown. And the latest research from Cornell’s Center for Hospitality Research suggests that, despite some bad press, daily deals can work for restaurants.

Marketers who create highly sharable online content significantly boost their brand’s online presence and are more likely to increase sales, according to a new survey of social consumers. According to the data released recently, more than half of consumers (53%) say they interact with brands on Facebook, four in ten (42%) have written a product review online, and a third (33%) have written an online post about a product. Just having a social presence is no longer enough for brands.

Ad-ology Research recently updated their Industry Marketing Insights report for Fish/Seafood Markets. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Soccer Specialty Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

According to The NPD Group, ‘appearance’ is an increasingly important purchase motivator in the tabletop industry, moving slightly ahead of ‘price’ as the top purchasing reason cited by consumers. Casual dinnerware and flatware continue to gain market share, thanks to the continued trend of entertaining at home. Tabletop purchasers prefer seeing and holding the products in person as part of the decision-making process.