Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Exam Preparation Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Consumers continue to look for value in today’s turbulent economy, but more often value when purchasing automotive parts is determined by quality rather than low price, according to auto aftermarket research by The NPD Group. New research finds that consumers are increasingly more interested in purchasing automotive parts that are of the highest quality and will last the longest time whereas their interest in purchasing the least expensive parts has declined.

The pharmaceutical industry has been slow to shift marketing resources to the digital format. Part of the hesitation about digital has been related to FDA regulations regarding marketing. But new research indicates that attitudes are changing and digital marketing will play a much larger role for pharmaceutical companies in 2011 and beyond.

According to the seven in ten U.S. adults (71%) who consider themselves holiday cooks, there are a number of challenges that arise when preparing holiday meals, according to a new survey of over 1,000 U.S. adults conducted by Ipsos. Looking ahead to this coming holiday season, many of their meal planning concerns are the same, with cooking multiple dishes at the same time being the top concern (22%).

With the worst of the economic contraction hopefully behind us, banks are looking for new ways to generate revenue. Recent legislation has hampered the way financial institutions operate and bad publicity about new fees has stung many banks. Now, banks are considering the best way to promote credit cards to improve profitability.

According to new research by Mintel, nearly 12.5% of the Black demographic owns a hybrid or electric vehicle. Furthermore, 36% would be most interested in buying a hybrid or electric vehicle for their next purchase and 26% are unsure about their next purchase. Black respondents were also the most willing to spend an additional $3K-5K to purchase a hybrid or electric vehicle, and 31% said they would spend an additional $1K-3K on a hybrid or electric version of a vehicle.