Marketing Forecast from Ad-ology

Earlier this week, I highlighted several studies that pointed to a subdued holiday 2009 season. But other recently published studies pinpoint a few demographic groups who are still willing to spend and plan to increase expenses over the next couple of months. Not surprisingly, these consumers are generally younger or affluent.

Ad-ology Research recently updated their Industry Marketing Insights report for National Parks.

Ad-ology Research recently updated their Industry Marketing Insights report for Museums.

Ad-ology Research recently updated their Industry Marketing Insights report for Casinos.

It’s no secret that consumers have cut back on leisure travel. Some people are choosing to stay home or crash at the homes of friends and families. Other travelers are changing the kinds of hotels they’re patronizing. In general, fewer people are opting for full-service hotels.

Today’s consumers are accustomed to using multiple sources for travel research. But increasingly, they are turning to Web sites for up-to-date information. Frommer’s recently surveyed consumers to determine which factors are most important to them on Web sites and what problems might turn them away or to the competition.