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Travel Agencies to Increase Personal Service, Niche Marketing
As travelers have more access to information, they may be apt to demand more from travel agents. They may also be tempted to expand their travel to more adventurous destinations. These were key findings in the most recent survey from Amadeus. The research concern also predicted an increase in international travel for both business and pleasure as the economy becomes more globalized.
Marketing Changes Coming for Regional Airlines
Regional airlines were supposed to find profits flying small planes on short routes. That strategy might have worked – except that the high cost of fuel followed by the steep drop in business travel during the recession changed everything. According to a Businessweek article, these airlines are overloaded with 50 seat regional jets which are no longer able to deliver profits.





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