Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Ski Resorts.

Ad-ology Research recently updated their Industry Marketing Insights report for Theater Companies.

If we are a nation of loners as Robert Putnam describes in his book Bowling Alone, then the latest pitch coming from travel companies might be just right. As reported in Reuters, cruise ship companies are now focusing on solo travelers. Historically, this industry has not been well-organized for solo travelers and typically charged a much higher rate for these passengers.

Ad-ology Research recently updated their Industry Marketing Insights report for Motor Speedways.

The upcoming Olympics may be enough of an incentive for many couch potatoes to load up their winter sports equipment and head to the nearest slope. Ski resorts are certain to be advertising heavily in January and February to capture these adventurers. But does one media format work better than another when it comes to reaching the specific demographics that engage in winter sports?

With the state of the current economy, it may be no surprise that when Americans are asked to look ahead to their vacation, airline ticket, and hotel spending for 2010, they are at least slightly more likely to say they will be spending less than they spent in 2009 rather than more. However, consumer attitudes about their overall travel spending in 2010 may differ from how they ultimately behave. Indeed, the latest government report on travel and tourism reports a significant rebound in U.S. travel spending in the third quarter of 2009 compared to the same period a year ago, reflecting increases in both business and leisure travel. This coincides with an increase in the U.S. gross domestic product more generally and is likely to extend through the fourth quarter. If so, the current data may simply, but importantly, indicate that Americans remain vigilant about their spending and therefore that airlines, hotels, and resorts will have to continue pushing major discounts and package deals in order to attract consumers’ travel dollars.