Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for National Parks. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* For cash-strapped travelers, national parks are an affordable and accessible vacation.
* Travelers with RVs continue to be a lucrative market for national parks, especially as Baby Boomers enter retirement.
* Consumers are increasingly aware of the need for conservation, which may drive visits, as well as financial contributions and volunteering.

Ad-ology Research recently updated their Industry Marketing Insights report for Gutter Protection Installation Companies. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* More places are offering points, which allows vacationers to be more flexible with their vacation days.
* Some resorts are “going green” to save energy, as well as to appeal to eco-conscious vacationers.
* Retiring Baby Boomers are poised to be a very lucrative market.

While travel spending in the U.S. saw a decline of 9% in 2009, Mintel expects to see more people taking off in the new decade with a 6% increase in travel spending expected for 2010. “In the coming years, the travel industry needs to pay attention to how the economic downturn is affecting this market,” said Mark Guarino, senior analyst at Mintel. “The growth will be slow and will mainly stem from reduced prices on hotels, rental cars and airlines, all trying to get hesitant consumers to travel again.”

Ad-ology Research recently updated their Industry Marketing Insights report for Racetracks. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Some tracks are adding slot machines to attract gamblers.
* Synthetic tracks (rather than the traditional dirt) are gaining interest.
* Horse racing still raises concerns about animal safety among many Americans.

Ad-ology Research recently updated their Industry Marketing Insights report for Sports Teams and Clubs. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Consumers seeking to save money may choose to go to games as opposed to taking expensive vacations.
* Minor leagues are marketing games as a family- and budget-friendly form of entertainment to appeal to consumers seeking to cut back on spending.
* Costs to attend professional sports games have increased.

Bing Travel recently issued its 2010 Spring Break Forecast, which reveals a 9% increase in spring break airfare over 2009, coupled with a 15% decrease in domestic hotel rates. Although domestic airfare is higher this year, domestic hotel rates continue to drop for popular spring travel destinations such as Las Vegas; Maui, Hawaii; and Orlando, Fla., and reveal an average decline of 15% over 2009. To make the most of their travel budgets, consumers should choose destinations, travel dates and hotels that have decreased rates and could bring down the cost of the total trip.