Marketing Forecast from Ad-ology

More Americans are planning to kick-off the summer with a Memorial Day weekend excursion this year; however, they are conscientious about travel expenses, according to a new Deloitte survey. 54% expect to take a trip between June 1 and Labor Day. Of those respondents who expect to travel between June 1 and Labor Day, one in four (24%) plan to spend more money on this year’s summer trips than they did in 2011.

According to a new TripAdvisor survey, 91% of respondents said they plan to fly domestically in 2012, compared to 84% that did in 2011. When it comes to flying, 40% would pay extra to sit in a designated “quiet” section of the plane and 35% would shell out $25 for more legroom on flights longer than four hours. In addition, 52% subscribe to frequent flier programs and find them valuable.

According to a new study on mobile travel activities from comScore, 51% of smartphone owners accessed travel content on their devices during the three month period ending February 2012. Nearly 1 in every 5 smartphone owners use their device to book air travel or hotel reservations. “The on-the-go convenience of smartphones has facilitated their emergence as an essential companion for travelers,” said Mark Donovan, comScore SVP of mobile.

Ad-ology Research recently updated their Industry Marketing Insights report for Golf Courses. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Racetracks. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

January’s cruise ship accident off the coast of Italy is causing confusion amongst American cruisers; one in three Americans do not know which cruise line was involved in the accident, according to a recent Ipsos poll. As there is evidence of some hesitation surrounding the cruise industry, cruise lines may benefit from providing additional reassurances to future travelers that all due care is being taken.