Marketing Forecast from Ad-ology

The U.S. Hispanic population is booming and eMarketer estimates that by the end of this year 63% of it will be online. Two-thirds of of online Hispanics use social networking sites, a level that’s slightly above the average rate. As the number of Hispanics, and their spending power, continues to increase, so will the role of digital media – and marketing – in their daily lives.

According to a new report from The NPD Group, for every dollar kids spend on entertainment content, $0.79 goes to physical format content and $0.21 goes towards digital format content. This is a noticeable shift towards digital acquisition when compared to 2009 when $0.85 went to physical content and $0.15 went to digital content. Most digital entertainment content is purchased with the pay-per download method, with the exception of TV shows and movies with just over half using a subscription service.

Ad-ology Research recently updated their Industry Marketing Insights report for Mobile/Wireless Communications Dealers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Earlier this year, IDC analysts predicted that technology companies would increase marketing expenditures and shift a significant amount of the effort to digital channels. Changing economic conditions have caused leading tech marketers to pull back on marketing. But the increased spending in the digital component seems to be on track.

Radio station operators and networks are scrambling to adjust to the new media environment. Traditional radio advertisers like auto dealers and local banks know that consumers are spending more time online and they’re shifting their ad funds in that direction. Radio industry professionals are developing online initiatives to ensure future revenue streams, but some operators are looking at new types of clients to broadcast their marketing messages over the airwaves.

Ecommerce is a constantly evolving business and therefore it is important for marketers to stay on top of the latest changes in order to succeed in a challenging market. Several key trends in ecommerce in 2011 are taking shape that marketers should be aware of. As part of their ecommerce strategy, marketers should determine the best tools for monitoring and measuring social media outreach and online campaigns.