Marketing Forecast from Ad-ology

Few would argue that life sciences is not a risky industry. But a firm’s risk depends in part on the stage of its offerings in traditional product life cycles. A new Ernst and Young report that assesses the nature of risk in the life sciences industry contains instructive information for ad agencies who help drug companies market their products.

The latest survey from Pew Research Center’s Social & Demographic Trends made quite a stir last week as consumers reported on which items they call luxuries versus necessities in their homes. Kitchen and laundry appliances took quite a hit as anywhere from 15% to 20% of consumers decided microwaves and home air conditioning are luxuries they could do without. While the numbers indicate a significant shift in attitude since 2006, at least 40% of consumers still rate appliances such as TVs and clothes dryers as necessities. Also intriguing is that fewer consumers want to give up mobile phones, home computers or high-speed Internet and call them necessities, not luxuries.

Despite economic uncertainty, businesses must still manage their talent base efficiently to remain competitive. During the last decade, numerous software firms have met business human resources needs by developing learning management systems (LMS).

Are venture capitalists still investing in green technology? The short answer is yes.

The growth of mobile e-commerce may be slowed by the current recession but industry experts remain optimistic about the future.

Whenever and wherever our Google overlords speak, I get my butt in that room and listen. They seem to know way more about me than I’m comfortable with, so I’m going to learn all I can about them.