Marketing Forecast from Ad-ology

According to a new Gamer Lifestyle Study by Giant Realm, three-quarters (75%) of respondents have at least one gaming console in their home. The survey found that gamers have active social lives. In fact, gamers are more likely than non-gamers to go out to eat, check out movies and hit the dating scene – suggesting that contrary to popular belief, gamers as a whole aren’t overweight, acne-ridden young men who have a penchant for junk food and have a shrinking circle of anti-social friends. Instead, the survey suggests that gamers are community influencers and leaders.

According to a new report by The NPD Group, Apple owners, (82%), consumers with $100,000 or greater income (80%), and 18-34 year olds (78%) are the demographic groups with the most interest in buying an iPad. One of the main reasons Apple owners are interested in the iPad is because it’s an Apple product. Thirty-seven percent cited “liking the Apple brand” as a top reason for their interest in the iPad. That tied with “multi-touch screen”, which was also the number one reason driving interest among 18-34 year olds. The 18-34 year old consumer is also the most likely to play music and access the internet on the iPad.

Serge Matta, comScore executive vice president believes the e-reader/table device category possesses the ability to be “incredibly disruptive to the way consumers currently access digital content.” Many analysts have predicted that 2010 will be the breakout year for e-reader devices. The early adopter segment of the consumer market bought early versions of e-readers such as Amazon’s Kindle but these purchasers comprised less than 10% of the total market.

Desktop sales in February increased 30% in units and 33% in dollars year-over-year, according to new data from The NPD Group. In fact, February marks the third time in the last four months that desktop revenue grew faster than notebooks, and the fifth consecutive month of desktop revenue and unit increases. Average selling prices climbed almost 3% versus February 2009 to $670 and were far above the notebook/netbook ASP of $602. “Desktops have been the surprise consumer technology growth category of 2010,” said Stephen Baker, vice president of industry analysis, NPD. “Desktop growth has come from both PCs and Macs.

While U.S. armed forces are fighting a tangible enemy in Afghanistan, there’s another very real war being waged. This war is taking place in cyberspace as government agencies chase criminals who break into networks and steal state secrets. Analysts at Market Research Media predict that federal spending on cyber security technologies will grow rapidly in the next few years.

Ad-ology Research recently updated their Industry Marketing Insights report for Software/Application Development companies.