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	<title>Marketing Forecast from Ad-ology &#187; Technology</title>
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	<description>Fast Forward Findings for Strategic Advertising+Marketing</description>
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		<title>Growth in Premium Headphone Sales Reflect Consumer’s Focus on Sound Quality</title>
		<link>http://www.marketingforecast.com/archives/16570</link>
		<comments>http://www.marketingforecast.com/archives/16570#comments</comments>
		<pubDate>Mon, 06 Feb 2012 20:00:36 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[consumer electronics]]></category>
		<category><![CDATA[Consumer Spending]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16570</guid>
		<description><![CDATA[U.S. sales of stereo headphones priced above $100 more than doubled in 2011, according to The NPD Group.  While models under $100 make up the majority of headphone sales, models priced above $100 have doubled their unit share to 6%, and now account for more than $342 million in sales through November of 2011.  Products emphasizing brand, sound quality, and celebrity endorsements have driven much of this growth.]]></description>
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		<title>Two-Thirds of U.S. Households Have HDTV Sets, Plan to Purchase More</title>
		<link>http://www.marketingforecast.com/archives/16364</link>
		<comments>http://www.marketingforecast.com/archives/16364#comments</comments>
		<pubDate>Thu, 26 Jan 2012 20:00:55 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[consumer electronics]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[HDTV]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16364</guid>
		<description><![CDATA[According to new consumer research from Leichtman Research Group, 69% of households in the United States have at least one high definition television set, up from 17% in 2006. Over the past five years, 52% of US households adopted HDTV.  In addition, 21% of all households purchased a new TV set in the past 12 months, and 19% of all households plan to purchase a new TV set in the next 12 month.]]></description>
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		<item>
		<title>Smart Phone Marketers Planning 2012 Ad Blitz</title>
		<link>http://www.marketingforecast.com/archives/16155</link>
		<comments>http://www.marketingforecast.com/archives/16155#comments</comments>
		<pubDate>Tue, 17 Jan 2012 07:08:44 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[smart phones]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16155</guid>
		<description><![CDATA[Marketers in one of the fastest-growing consumer product categories will be funding ad campaigns and promotions at a blistering pace as they fight for market share this year. Some market watchers predict that Apple and Google are dominating the smart phone market. But competitors aren’t likely to yield so quickly as many operators understand that winning market share now could generate healthy revenue streams for decades to come.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>M-Commerce Sales Growing Rapidly as More Consumers Buy Via Mobile</title>
		<link>http://www.marketingforecast.com/archives/15751</link>
		<comments>http://www.marketingforecast.com/archives/15751#comments</comments>
		<pubDate>Thu, 22 Dec 2011 20:00:52 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[m-commerce]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15751</guid>
		<description><![CDATA[U.S. m-commerce sales are on a steep upward trajectory, thanks in part to ever-increasing adoption of smartphones and the mobile internet among the U.S. mobile population.  eMarketer estimates mobile commerce sales will reach $6.7 billion in 2011 —a tiny fraction of overall retail sales, but a 91.4% increase over 2010.  In 2012, sales will rise another 73.1%, to $11.6 billion.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Technology Enterprises to Up Marketing Budgets for 2012</title>
		<link>http://www.marketingforecast.com/archives/15553</link>
		<comments>http://www.marketingforecast.com/archives/15553#comments</comments>
		<pubDate>Thu, 15 Dec 2011 16:00:15 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15553</guid>
		<description><![CDATA[Technology enterprises are feeling bullish about next year and plan to increase their marketing budgets. For the most part, digital media will benefit from the increased spending. But these enterprises are signaling their intent to return to event marketing next year as well.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Cable and Other Subscription Programming Providers</title>
		<link>http://www.marketingforecast.com/archives/15532</link>
		<comments>http://www.marketingforecast.com/archives/15532#comments</comments>
		<pubDate>Wed, 14 Dec 2011 20:19:04 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[cable providers]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15532</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Cable and Other Subscription Programming Providers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Telcos to Market Tech Support Services</title>
		<link>http://www.marketingforecast.com/archives/15493</link>
		<comments>http://www.marketingforecast.com/archives/15493#comments</comments>
		<pubDate>Tue, 13 Dec 2011 16:00:43 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15493</guid>
		<description><![CDATA[Smartphones and other Internet-connected mobile devices are opening whole new worlds to consumers. But these devices don’t always function as smoothly as advertised. The complex technology and array of offered services can be confusing for consumers which means telephone companies might soon be upping their service game to give themselves a competitive edge.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/15493/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nearly 90 Million Online Consumers to Use a Tablet by 2014</title>
		<link>http://www.marketingforecast.com/archives/15399</link>
		<comments>http://www.marketingforecast.com/archives/15399#comments</comments>
		<pubDate>Wed, 07 Dec 2011 20:00:53 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[tablets]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15399</guid>
		<description><![CDATA[eMarketer estimates that by the end of 2011, 33.7 million Americans will use a tablet device at least monthly—a rise of 158.6% over 2010, the year the iPad was released.  Analysts predict the number of users will rise to nearly 90 million, or 35.6% of all internet users, by 2014.  The iPad, which has clearly led the tablet market since 2010, will continue to do so throughout the forecast period, though its share will be slowly chipped away by competitors, such as Amazon's new Kindle Fire.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/15399/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hybrid Collateral Gaining Ground for B2B Tech Marketing</title>
		<link>http://www.marketingforecast.com/archives/14975</link>
		<comments>http://www.marketingforecast.com/archives/14975#comments</comments>
		<pubDate>Wed, 16 Nov 2011 16:00:33 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14975</guid>
		<description><![CDATA[The typical purchasing agent in a business setting likely has little extra time to consume content about the latest technology. But as more content has become available in a variety of new formats, decision makers and influencers are noticing. A successful technology company marketing in this environment must make collateral available in several new formats to ensure that its products are getting the necessary visibility that will lead to a sale.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Growth in Kids&#8217; Gaming Population Outpacing General Population Growth of 2 &#8211; 17-year-olds in the U.S.</title>
		<link>http://www.marketingforecast.com/archives/14935</link>
		<comments>http://www.marketingforecast.com/archives/14935#comments</comments>
		<pubDate>Mon, 14 Nov 2011 20:07:12 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[video gamers]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14935</guid>
		<description><![CDATA[According to a new study by The NPD Group, the population growth of kids ages 2-17 increased 1.54% in the U.S., while the gaming population of that age group has grown 12.68%.  Today, 91% of kids (approximately 64 million) ages 2-17 are gaming in the U.S.  “Year-to-date through August 2011, kids comprised 44% of new physical software dollar sales, representing a vitally important consumer segment for the games industry,” said Anita Frazier, industry analyst, The NPD Group.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Communications Services Providers</title>
		<link>http://www.marketingforecast.com/archives/14848</link>
		<comments>http://www.marketingforecast.com/archives/14848#comments</comments>
		<pubDate>Wed, 09 Nov 2011 21:36:54 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[communications services providers]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14848</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Communications Services Providers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14848/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tablet Ownership Increases Mobile Purchase Frequency</title>
		<link>http://www.marketingforecast.com/archives/14689</link>
		<comments>http://www.marketingforecast.com/archives/14689#comments</comments>
		<pubDate>Fri, 04 Nov 2011 20:00:20 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[smartphone owners]]></category>
		<category><![CDATA[tablet owners]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14689</guid>
		<description><![CDATA[Recent findings from a survey of U.S. smartphone and tablet owners indicate that tablet ownership increases the frequency of mobile shopping, improves the purchase experience, and makes consumers who own both devices use their smartphone more often.  The study revealed that tablet ownership increases mobile purchase frequency, with owners of tablets (as well as smartphones) buying nearly twice as often as those who only have smartphones.  Nearly two-thirds of dual owners indicated higher overall spending due to their mobile purchasing activity.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14689/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hispanic Consumers Are Increasingly Online, Major Users of Social Media</title>
		<link>http://www.marketingforecast.com/archives/14663</link>
		<comments>http://www.marketingforecast.com/archives/14663#comments</comments>
		<pubDate>Tue, 01 Nov 2011 14:18:40 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Hispanic consumers]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14663</guid>
		<description><![CDATA[The U.S. Hispanic population is booming and eMarketer estimates that by the end of this year 63% of it will be online.  Two-thirds of of online Hispanics use social networking sites, a level that’s slightly above the average rate.  As the number of Hispanics, and their spending power, continues to increase, so will the role of digital media - and marketing - in their daily lives.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14663/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Downloading Entertainment Growing More Popular Among Kids</title>
		<link>http://www.marketingforecast.com/archives/14451</link>
		<comments>http://www.marketingforecast.com/archives/14451#comments</comments>
		<pubDate>Thu, 20 Oct 2011 15:10:13 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[digital entertainment]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14451</guid>
		<description><![CDATA[According to a new report from The NPD Group, for every dollar kids spend on entertainment content, $0.79 goes to physical format content and $0.21 goes towards digital format content. This is a noticeable shift towards digital acquisition when compared to 2009 when $0.85 went to physical content and $0.15 went to digital content.  Most digital entertainment content is purchased with the pay-per download method, with the exception of TV shows and movies with just over half using a subscription service.  ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14451/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Mobile/Wireless Communications Dealers</title>
		<link>http://www.marketingforecast.com/archives/14064</link>
		<comments>http://www.marketingforecast.com/archives/14064#comments</comments>
		<pubDate>Mon, 03 Oct 2011 20:38:16 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[challenge]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14064</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Mobile/Wireless Communications Dealers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14064/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tech Companies Roll Out Bigger Marketing Budgets</title>
		<link>http://www.marketingforecast.com/archives/13918</link>
		<comments>http://www.marketingforecast.com/archives/13918#comments</comments>
		<pubDate>Tue, 27 Sep 2011 16:00:39 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=13918</guid>
		<description><![CDATA[Earlier this year, IDC analysts predicted that technology companies would increase marketing expenditures and shift a significant amount of the effort to digital channels. Changing economic conditions have caused leading tech marketers to pull back on marketing. But the increased spending in the digital component seems to be on track.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/13918/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Radio – The Preferred Media Format for More Hi-Tech Firms</title>
		<link>http://www.marketingforecast.com/archives/13553</link>
		<comments>http://www.marketingforecast.com/archives/13553#comments</comments>
		<pubDate>Thu, 08 Sep 2011 07:00:20 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=13553</guid>
		<description><![CDATA[Radio station operators and networks are scrambling to adjust to the new media environment. Traditional radio advertisers like auto dealers and local banks know that consumers are spending more time online and they’re shifting their ad funds in that direction.  Radio industry professionals are developing online initiatives to ensure future revenue streams, but some operators are looking at new types of clients to broadcast their marketing messages over the airwaves.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketers Need to be Aware of Changing Ecommerce Business to Stay on Top</title>
		<link>http://www.marketingforecast.com/archives/13414</link>
		<comments>http://www.marketingforecast.com/archives/13414#comments</comments>
		<pubDate>Tue, 30 Aug 2011 20:07:39 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[ecommerce]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=13414</guid>
		<description><![CDATA[Ecommerce is a constantly evolving business and therefore it is important for marketers to stay on top of the latest changes in order to succeed in a challenging market.  Several key trends in ecommerce in 2011 are taking shape that marketers should be aware of.  As part of their ecommerce strategy, marketers should determine the best tools for monitoring and measuring social media outreach and online campaigns.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/13414/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IT Companies to Market More Services to Enterprises</title>
		<link>http://www.marketingforecast.com/archives/12699</link>
		<comments>http://www.marketingforecast.com/archives/12699#comments</comments>
		<pubDate>Tue, 26 Jul 2011 16:00:12 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12699</guid>
		<description><![CDATA[During the past two decades, the expansion of the information technology (IT) products and services generally moved in one direction – from the workplace to the consumer market. As consumers have grown increasingly comfortable with technology, more products are being rolled out to this market first. As consumers introduce their employers to the latest IT trends, marketers to expand their ad campaigns to include the enterprise market earlier in the product life cycle.]]></description>
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		<title>CE Retailers Gear Up for BTS and Holiday Season</title>
		<link>http://www.marketingforecast.com/archives/12623</link>
		<comments>http://www.marketingforecast.com/archives/12623#comments</comments>
		<pubDate>Fri, 22 Jul 2011 07:00:33 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[CE]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12623</guid>
		<description><![CDATA[Consumer electronics (CE) is a big category for the Back-to-School (BTS) season which will be underway in a few short weeks. The International Council of Shopping Centers (ICSC) is forecasting a smaller rise in CE spending this year. And a new report indicates that bricks and mortar stores will not have the entire CE spending pie to themselves.]]></description>
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