Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for RV/Camper Dealers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

U.S. demand for decorative laminates is expected to grow 5.5% per year to 12.4 billion sq. ft. in 2015, a rebound from the declines of the 2005-to-2010 period, according to a new study from the Freedonia Group. Continued improvement in the housing market, lower unemployment and greater credit availability will boost demand for laminates across the board in all major applications: cabinets, furniture, flooring, wall panels and countertops.

Ethnic food preparation and consumption has been on the rise over the past several years and is expected to continue growing. Authenticity is the most important factor to the majority of consumers who buy or eat ethnic food. Growing consumer interest in healthy eating and convenience food is also driving sales in the Mediterranean and Middle Eastern categories.

Ad-ology Research recently updated their Industry Marketing Insights report for Camping/Outdoors Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Long lines, particularly at grocery and mass merchant stores, can cause consumers to abandon their purchases, negatively affecting in-store sales, according to a new survey sponsored by AisleBuyer. Sixty percent of smartphone-carrying shoppers said they would use their mobile phone to pay during an in-store shopping trip if it meant they didn’t have to wait in line.

Ad-ology Research recently updated their Industry Marketing Insights report for Tire Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: