Marketing Forecast from Ad-ology

According to a new survey by the Retail Advertising and Marketing Association, 173 million people will watch the game Sunday, February 5, the most in the survey’s eight-year history and up from an estimated 171 million in 2011. Consumer spending for the Super Bowl will reach an all-time high, too, with the average game-watcher expected to shell out $63.87 on related merchandise, apparel and snacks, up from $59.33 last year. Total Super Bowl spending is expected to reach $11.0 billion.

While consumers continue to rely on traditional money-saving methods – like clipping coupons – many are using digital tactics to help save money. For example, 39% of MarketPulse survey respondents downloaded coupons from manufacturer websites in Q4, while 37% downloaded coupons from retailer websites. Retailers need to communicate with both traditional and digital media to reach these ‘downturn shoppers.’

According to a new report from Jefferies & Company Inc., the coffeehouse segment is poised for a banner year due to rising same-store sales, more stable coffee prices and a boom in consumer packaged goods revenue led by price increases and “K-Cup” individual-brewing sales. As supermarket sales of ground coffee continue to grow, analysts also predict a sales growth of between 8% and 10% for the coffeehouse segment in 2012.

According to new consumer research from Leichtman Research Group, 69% of households in the United States have at least one high definition television set, up from 17% in 2006. Over the past five years, 52% of US households adopted HDTV. In addition, 21% of all households purchased a new TV set in the past 12 months, and 19% of all households plan to purchase a new TV set in the next 12 month.

Ad-ology Research recently updated their Industry Marketing Insights report for Alternative Energy Solutions Providers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

The average age of light vehicles on U.S. roads keeps rising, reaching a record high of 10.8 years in 2011, according to new research from Polk. For service and parts providers, the increasing age of the vehicle fleet, as well as the increasing length of vehicle ownership, could mean more business. However, analysts expect to see a reversal of the lengthening average age as new car sales rise.