Marketing Forecast from Ad-ology

By any count, there is a significant number of foreclosed properties either already on the market or about to be listed for sale. RealtyTrac analysts expect the number of foreclosed homes to affect the housing market through 2014. But according to Harris Interactive, U.S. consumers aren’t always lining up to purchase these properties.

The financial markets signaled excitement about rising home sales by closing higher on Monday. Most investors welcomed the good news that home sales in October had risen for the second month in a row. Experts believe more buyers are coming into the market because of two factors: Falling prices and the federal tax credit for first time home buyers.

Nearly one in eight higher income consumers said social media influenced their choice of real estate services, the highest of all media types, according to the Summer 2009 Ad-ology Media Influence on Consumer Choice survey. Of online, social, and traditional media, online media had the most influence across all demographics. Real estate agency Web sites were the most influential online media. The lucrative 25-to-34 age group was noticeably more influenced by video than other age groups.

Traditional retailers have plenty of reason to be nervous about renewing leases. There’s the slow but steady climb of e-commerce which continues to increase market share and is predicted to account for 8% of all retail sales by 2013. And then there’s the projected long-term leveling off U.S. consumer spending. All of these changes have experts looking for continued store closings through at least the first half of 2010.

Ad-ology Research recently updated their Industry Marketing Insights report for Real Estate Agents/Agencies.

Ad-ology Research recently updated their Industry Marketing Insights report for Awning and Canopy Dealers.