Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Title Companies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Condominium Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* More condo communities are using destination or club-like environments to promote the most convenience for residents. Exercise facilities, resident-only lounges, outdoor lounging/pool areas, and concierge services are considered to be in-demand features of desired condo communities.
* The downsizing of homes by Baby Boomers is helping fuel the trend of smaller, more affordable condominiums. Note that 33% of Boomer women plan to move residences in the next 10 years, and 35% are interested in a condominium.
* In 2009, single female buyers were more likely to buy condos (63%) than single-family detached homes.

Ad-ology Research recently updated their Industry Marketing Insights report for Boat Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Home Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Home builders need to have an online presence. Of Americans who bought a home in 2009, 33% say the first step in their home search was to go online to look for properties.
* In 2010, home builders report that their focus will be on lower-priced models (cited by 95%)and smaller homes (96%).
* While minority ownership is expected to grow, white middle-class households are expected to decline after 2010, due in part to aging Baby Boomers. But, growth is expected from specific Boomers: Older couples without children and older singles.

Ad-ology Research recently updated their Industry Marketing Insights report for Condominium Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* More condo communities are using destination or club-like environments to promote the most convenience for residents. Exercise facilities, resident-only lounges, outdoor lounging/pool areas, and concierge services are considered to be in-demand features of desired condo communities.
* Single female buyers were more likely to buy condos (63%) than single-family detached homes. Condos are also a popular purchase among consumers buying second homes (22%).
* Several hotels are adding a residential component to help underwrite costs. These are primarily luxury hotels, and the buyers are affluent and willing to pay the high price affixed to the condos, presenting a challenge to typical condo builders.

Ad-ology Research recently updated their Industry Marketing Insights report for Real Estate Agents/Agencies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Baby Boomers are a key group. Approximately 26% of Baby Boomers plan to move to a new home.
* In 2009, as a result of Internet home search(es), 28% of buyers found the agent used to search for/buy their home. Buyers who used the Internet during their home search were more likely to contact a real estate agent than those who didn’t use the Internet.
* There was a 4% decrease in the number of home buyers who reported using a real estate agent in 2009 compared to 2008.