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	<title>Marketing Forecast from Ad-ology &#187; Real Estate</title>
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	<description>Fast Forward Findings for Strategic Advertising+Marketing</description>
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		<title>Top Opportunities/Challenges Ahead for Home Builders</title>
		<link>http://www.marketingforecast.com/archives/16621</link>
		<comments>http://www.marketingforecast.com/archives/16621#comments</comments>
		<pubDate>Tue, 07 Feb 2012 22:03:11 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[home builders]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16621</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Home Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Retirement Centers/Communities</title>
		<link>http://www.marketingforecast.com/archives/16308</link>
		<comments>http://www.marketingforecast.com/archives/16308#comments</comments>
		<pubDate>Mon, 23 Jan 2012 22:00:09 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[housing]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[retirement]]></category>
		<category><![CDATA[Retirement Centers/Communities]]></category>
		<category><![CDATA[senior care]]></category>
		<category><![CDATA[senior living]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16308</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Retirement Centers/Communities. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Demand for Paint to Recover Along with Housing Market</title>
		<link>http://www.marketingforecast.com/archives/15411</link>
		<comments>http://www.marketingforecast.com/archives/15411#comments</comments>
		<pubDate>Fri, 09 Dec 2011 20:00:24 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[paint]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15411</guid>
		<description><![CDATA[As the housing market rebounds and home-building resumes, the U.S. paint and coatings industry will grow at a consistent rate.  The demand for paint and coatings in the U.S. is expected to rise 7.8% annually through 2015, according to a study by The Freedonia Group. The market is expected to expand strongly in both volume and value terms, as paint and coating suppliers will continue to invest heavily in the development of innovative, higher-value formulations.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/15411/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Future Homes Will Be Smaller, More Eco-Savvy and Multifunctional</title>
		<link>http://www.marketingforecast.com/archives/14293</link>
		<comments>http://www.marketingforecast.com/archives/14293#comments</comments>
		<pubDate>Thu, 13 Oct 2011 20:00:48 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Construction/Maintenance]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[home building]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14293</guid>
		<description><![CDATA[Over-size homes will give way to smaller, more eco-savvy homes with fewer rooms while family rooms and kitchens will grow larger, according to a new survey of future design trends from the International Furnishings and Design Assn.  Formal living and dining rooms will become a thing of the past, as separate rooms disappear and blend into spaces that serve many different purposes.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14293/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local Real Estate Advertising Shifting Again to Mobile</title>
		<link>http://www.marketingforecast.com/archives/14133</link>
		<comments>http://www.marketingforecast.com/archives/14133#comments</comments>
		<pubDate>Thu, 06 Oct 2011 07:21:33 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14133</guid>
		<description><![CDATA[As most media companies know, the real estate advertising industry is largely local. Earlier this year, Borrell Associates predicted that real estate agents would spend about $21.8 billion on advertising in 2011, an 8% increase over last year. Attendees at the Local Mobile Advertising Conference, hosted by Borrell Associates in Chicago this week, heard that 44% of a typical realtor’s ad budget is spent online. And now, the spending is going mobile, a trend that could pose a challenge for media companies that haven’t yet entered the mobile fray. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14133/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Marketers Seeking Consumer Loyalty</title>
		<link>http://www.marketingforecast.com/archives/13723</link>
		<comments>http://www.marketingforecast.com/archives/13723#comments</comments>
		<pubDate>Fri, 16 Sep 2011 16:00:53 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=13723</guid>
		<description><![CDATA[It’s no secret that consumers have been selecting store-brand consumer packaged goods (CPG) from retailer shelves. Brand marketers have been losing their share of casual buyers, but it's the defection of loyalists that is really hurting the bottom line. Taking steps to secure loyalty with marketing campaigns will go a long way towards increasing brand revenue.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/13723/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apartment Building Owners Marketing to Attract New Tenants</title>
		<link>http://www.marketingforecast.com/archives/13498</link>
		<comments>http://www.marketingforecast.com/archives/13498#comments</comments>
		<pubDate>Tue, 06 Sep 2011 16:00:45 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[rental housing]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=13498</guid>
		<description><![CDATA[Stung by the collapse in the home ownership market,  consumers continue to move into rental housing. And landlords are taking advantage of the interest in rentals by raising the rent. As a result, more consumers now say they are looking around for new apartments which may give rise to more advertising in this market.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/13498/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Realtors/Builders to Target Upper Income Seniors</title>
		<link>http://www.marketingforecast.com/archives/12888</link>
		<comments>http://www.marketingforecast.com/archives/12888#comments</comments>
		<pubDate>Fri, 05 Aug 2011 16:15:05 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12888</guid>
		<description><![CDATA[In a report I highlighted earlier this week, the best that can be said for the housing market is that some geographic regions are seeing gradual recovery. Because of the general economic conditions across the U.S., both realtors and builders may fare well by focusing on specific demographic groups as they build and sell new residences. A study on the senior housing market by Robert Charles Lesser &#038; Co. shows that targeting upper income seniors could be lucrative for marketers.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/12888/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Realtors to Boost Marketing of Existing Homes</title>
		<link>http://www.marketingforecast.com/archives/12846</link>
		<comments>http://www.marketingforecast.com/archives/12846#comments</comments>
		<pubDate>Wed, 03 Aug 2011 16:14:48 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12846</guid>
		<description><![CDATA[Is the market for existing homes ready to turn a corner? The National Association of Realtors (NAR) believes so but the market may not recover in the way it typically has following recessions. However, homes are selling in many markets which means realtors are advertising more listings.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/12846/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Real Estate Agents to Take Lead in Local Online Spending</title>
		<link>http://www.marketingforecast.com/archives/11730</link>
		<comments>http://www.marketingforecast.com/archives/11730#comments</comments>
		<pubDate>Tue, 31 May 2011 07:00:42 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11730</guid>
		<description><![CDATA[Even as the economy continues to recover, the real estate market is struggling. Home prices are still falling in many markets and few analysts expect to see the number of house being sold to jump drastically anytime soon. The increased competition has realtors turning to a variety of new marketing tactics to make a sale.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/11730/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vacation Home Marketers Optimistic for 2011</title>
		<link>http://www.marketingforecast.com/archives/10736</link>
		<comments>http://www.marketingforecast.com/archives/10736#comments</comments>
		<pubDate>Mon, 28 Mar 2011 16:00:04 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=10736</guid>
		<description><![CDATA[Realtors and other professionals that cater to the property market are preparing to enter the typically busy season for home sales. Several economic indicators point to a slower than average market this year. Continued high levels of unemployment and difficulties in obtaining financing are 2 problems that may crimp housing sales. But this year’s  report by The Cotton Solution shows that the vacation home market may be recovering.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/10736/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Realtors to Promote Factors Beyond Investment when Marketing Homes</title>
		<link>http://www.marketingforecast.com/archives/8690</link>
		<comments>http://www.marketingforecast.com/archives/8690#comments</comments>
		<pubDate>Wed, 08 Dec 2010 07:09:19 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=8690</guid>
		<description><![CDATA[Last week, the National Association of Realtors announced that the index of sales agreements on existing homes rose 10.4% in October. Though this represented a significant increase over previous months this year, signings remain at least 20% below October 2009 levels.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/8690/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 3 Opportunities/Challenges Ahead for Title Companies</title>
		<link>http://www.marketingforecast.com/archives/8139</link>
		<comments>http://www.marketingforecast.com/archives/8139#comments</comments>
		<pubDate>Fri, 05 Nov 2010 18:36:28 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[title companies]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=8139</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Title Companies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/8139/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 3 Opportunities/Challenges Ahead for Condominium Builders</title>
		<link>http://www.marketingforecast.com/archives/7478</link>
		<comments>http://www.marketingforecast.com/archives/7478#comments</comments>
		<pubDate>Tue, 28 Sep 2010 20:47:20 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Construction/Maintenance]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[condominium builders]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=7478</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Condominium Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

    * More condo communities are using destination or club-like environments to promote the most convenience for residents. Exercise facilities, resident-only lounges, outdoor lounging/pool areas, and concierge services are considered to be in-demand features of desired condo communities.
    * The downsizing of homes by Baby Boomers is helping fuel the trend of smaller, more affordable condominiums. Note that 33% of Boomer women plan to move residences in the next 10 years, and 35% are interested in a condominium.
    * In 2009, single female buyers were more likely to buy condos (63%) than single-family detached homes.

]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/7478/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 3 Opportunities/Challenges Ahead for Boat Builders</title>
		<link>http://www.marketingforecast.com/archives/7072</link>
		<comments>http://www.marketingforecast.com/archives/7072#comments</comments>
		<pubDate>Fri, 03 Sep 2010 18:00:56 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[boat builders]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=7072</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Boat Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/7072/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 3 Opportunities/Challenges Ahead for Home Builders</title>
		<link>http://www.marketingforecast.com/archives/6952</link>
		<comments>http://www.marketingforecast.com/archives/6952#comments</comments>
		<pubDate>Thu, 26 Aug 2010 20:45:30 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Construction/Maintenance]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[home builders]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=6952</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Home Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

    * Home builders need to have an online presence. Of Americans who bought a home in 2009, 33% say the first step in their home search was to go online to look for properties.
    * In 2010, home builders report that their focus will be on lower-priced models (cited by 95%)and smaller homes (96%).
    * While minority ownership is expected to grow, white middle-class households are expected to decline after 2010, due in part to aging Baby Boomers. But, growth is expected from specific Boomers: Older couples without children and older singles.
]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/6952/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 3 Opportunities/Challenges Ahead for Condominium Builders</title>
		<link>http://www.marketingforecast.com/archives/6535</link>
		<comments>http://www.marketingforecast.com/archives/6535#comments</comments>
		<pubDate>Thu, 22 Jul 2010 20:52:23 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Construction/Maintenance]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[builders]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[condominiums]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=6535</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Condominium Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

    * More condo communities are using destination or club-like environments to promote the most convenience for residents. Exercise facilities, resident-only lounges, outdoor lounging/pool areas, and concierge services are considered to be in-demand features of desired condo communities.
    * Single female buyers were more likely to buy condos (63%) than single-family detached homes. Condos are also a popular purchase among consumers buying second homes (22%).
    * Several hotels are adding a residential component to help underwrite costs. These are primarily luxury hotels, and the buyers are affluent and willing to pay the high price affixed to the condos, presenting a challenge to typical condo builders.
]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/6535/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 3 Opportunities/Challenges Ahead for Real Estate Agents/Agencies</title>
		<link>http://www.marketingforecast.com/archives/6193</link>
		<comments>http://www.marketingforecast.com/archives/6193#comments</comments>
		<pubDate>Tue, 29 Jun 2010 20:07:20 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=6193</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Real Estate Agents/Agencies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

    * Baby Boomers are a key group. Approximately 26% of Baby Boomers plan to move to a new home.
    * In 2009, as a result of Internet home search(es), 28% of buyers found the agent used to search for/buy their home. Buyers who used the Internet during their home search were more likely to contact a real estate agent than those who didn't use the Internet.
    * There was a 4% decrease in the number of home buyers who reported using a real estate agent in 2009 compared to 2008.
]]></description>
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		</item>
		<item>
		<title>Top 3 Opportunities/Challenges Ahead for Home Remodelers</title>
		<link>http://www.marketingforecast.com/archives/5988</link>
		<comments>http://www.marketingforecast.com/archives/5988#comments</comments>
		<pubDate>Tue, 08 Jun 2010 19:33:10 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[home remodeling]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=5988</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Home Remodelers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

    * An increasing number of remodelers are involved in home modification work relating to aging-in-place. Planning for aging-in-place remodeling/renovation has increased 10% in the past three years, and 75% of remodelers report an increase in requests for aging in place projects.
    * There is also expected to be increased demand from the rental market. The average age of U.S. rentals is 36 years and there has been little investment in rental stock, which is expected to spur the need for renovation/updates.
    * Demand for home weatherization is predicted to grow as consumers increasingly seek to save money and energy. The U.S. Department of Energy reports that, on average, weatherization reduces heating bills by 32% and overall energy bills by about $350 per year at current prices.
]]></description>
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		</item>
		<item>
		<title>Apartment Rental Market Expected to Boom</title>
		<link>http://www.marketingforecast.com/archives/5576</link>
		<comments>http://www.marketingforecast.com/archives/5576#comments</comments>
		<pubDate>Wed, 12 May 2010 16:00:06 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[apartments]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=5576</guid>
		<description><![CDATA[Ask anyone in the real estate business and they’ll tell you the housing market has changed drastically in the past few years. Census Bureau data indicates that between 1945 and 2007, we were a nation of movers with up to 20% of us relocating annually. Often the moves meant consumers were selling one home and buying another. But in 2008, the mover rate dropped to 11.9%. Though that rate increased slightly to 12.5% in 2009, the top line numbers don’t show the whole story.]]></description>
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