4 Mar
Ad-ology Research recently updated their Industry Marketing Insights report for Timeshare, Resorts and Condominiums. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
The Industry Marketing Insights report for Timeshare, Resorts and Condominiums is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.
[Source: Ad-ology Research. March 4, 2010]
1 Mar
Licensing continues to be a marketing workhorse for many companies. Retailers typically purchase licensed products from a wholesaler which may already have an agreement in place with the licensing company. As sales occur, the licensing
company gets both an upfront royalty and an ongoing percentage of sales, not unlike a business franchise. Products that displayed or represented licensed characters or ‘entertainment properties’ generated $11.12 billion in 2009 sales. The king of licensing revenues, Disney, controlled nearly half of these revenues.
However the licensed merchandise market extends beyond characters and into several other entertainment-related industries when it came to 2009 retail sales:
Between 2008 and 2009, sales in every category dropped according to The Licensing Letter (TLL). It’s too soon to tell how 2010 will play out but analysts note that merchandising opportunities for new feature film properties remain low because retailers and manufacturers do not want to invest in non-proven entities. TLL analysts believe growth in the market will come from film sequels and TV series that have lasted at least two years.
Proof of this trend is found in the licensing program launched by Disney as its new movie Alice in Wonderland is set to open in theaters across the country. Many believe the Disney brand is powerful enough to ensure success even if the characters in Alice in Wonderland have remained relatively obscure until now. So, well-known retailers such as Sephora and Bloomingdale’s will sell licensed jewelry, apparel and novelties connected to the movie’s characters.
[Sources: Proven Properties Dominate Entertainment Licensing in ’09, Entertainment Marketing Letter 2.15.10; Disney Launches Designer Alice in Wonderland, Company Release, Licensing.org, 1.28.10]
3 Feb
Ad-ology Research recently updated their Industry Marketing Insights report for Home Inspection Services. The following are the predicted Top 5
Opportunities/Challenges from the report for this industry for the upcoming 12 months:
The Industry Marketing Insights report for Home Inspection Services is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.
[Source: Ad-ology Research. February 3, 2010.]
3 Feb
When the real estate market started its steep plunge in 2007 and 2008, the ad market for this sector dropped as well. A recently published report by
Borrell Associates points to a 20% decrease in real estate marketing during 2009 which brought total spending from $24.4 billion to $19.6 billion. But the outlook for 2010 is improving in the category. Analysts at Borrell are looking for a 3% rise in spending.
Here is where Borrell expects to see changes:
While Borrell analysts acknowledge that the general slowdown in the real estate sector may endure for up to 5 more years – based on unemployment figures and high delinquency rates in current mortgages – they also expect that some of the marketing changes they are seeing will be permanent.
[Source: Research and Markets release, January 22, 2010]
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