Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Home Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Retirement Centers/Communities. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

As the housing market rebounds and home-building resumes, the U.S. paint and coatings industry will grow at a consistent rate. The demand for paint and coatings in the U.S. is expected to rise 7.8% annually through 2015, according to a study by The Freedonia Group. The market is expected to expand strongly in both volume and value terms, as paint and coating suppliers will continue to invest heavily in the development of innovative, higher-value formulations.

Over-size homes will give way to smaller, more eco-savvy homes with fewer rooms while family rooms and kitchens will grow larger, according to a new survey of future design trends from the International Furnishings and Design Assn. Formal living and dining rooms will become a thing of the past, as separate rooms disappear and blend into spaces that serve many different purposes.

As most media companies know, the real estate advertising industry is largely local. Earlier this year, Borrell Associates predicted that real estate agents would spend about $21.8 billion on advertising in 2011, an 8% increase over last year. Attendees at the Local Mobile Advertising Conference, hosted by Borrell Associates in Chicago this week, heard that 44% of a typical realtor’s ad budget is spent online. And now, the spending is going mobile, a trend that could pose a challenge for media companies that haven’t yet entered the mobile fray.

It’s no secret that consumers have been selecting store-brand consumer packaged goods (CPG) from retailer shelves. Brand marketers have been losing their share of casual buyers, but it’s the defection of loyalists that is really hurting the bottom line. Taking steps to secure loyalty with marketing campaigns will go a long way towards increasing brand revenue.