Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Builders, Master Planned Communities. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Despite a subdued outlook for new home sales across the U.S., some builders are finding ways to improve their visibility in the local marketplace. It’s all about being green. More builders are using the green angle in their marketing for both new builds and renovations. This trend is expected to continue through at least 2016.

Nobody is predicting that the real estate market is going to roar back. But there are glimmers of hope for an improved outlook as this year’s selling season begins. The latest forecast from Robert Charles Lessor Co. (RCLCO) shows some sectors are in full recovery while others are headed in that direction within the next 6 to 12 months.

Ad-ology Research recently updated their Industry Marketing Insights report for Home Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Retirement Centers/Communities. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

As the housing market rebounds and home-building resumes, the U.S. paint and coatings industry will grow at a consistent rate. The demand for paint and coatings in the U.S. is expected to rise 7.8% annually through 2015, according to a study by The Freedonia Group. The market is expected to expand strongly in both volume and value terms, as paint and coating suppliers will continue to invest heavily in the development of innovative, higher-value formulations.