Ad-ology Research recently updated their Industry Marketing Insights report for Home Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Home builders need to have an online presence. Of Americans who bought a home in 2009, 33% say the first step in their home search was to go online to look for properties.
• In 2010, home builders report that their focus will be on lower-priced models (cited by 95%)and smaller homes (96%).
• While minority ownership is expected to grow, white middle-class households are expected to decline after 2010, due in part to aging Baby Boomers. But, growth is expected from specific Boomers: Older couples without children and older singles.

The Industry Marketing Insights report for Home Builders is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. August 26,  2010]

Ad-ology Research recently updated their Industry Marketing Insights report for Condominium Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• More condo communities are using destination or club-like environments to promote the most convenience for residents. Exercise facilities, resident-only lounges, outdoor lounging/pool areas, and concierge services are considered to be in-demand features of desired condo communities.
• Single female buyers were more likely to buy condos (63%) than single-family detached homes. Condos are also a popular purchase among consumers buying second homes (22%).
• Several hotels are adding a residential component to help underwrite costs. These are primarily luxury hotels, and the buyers are affluent and willing to pay the high price affixed to the condos, presenting a challenge to typical condo builders.

The Industry Marketing Insights report for Condominium Builders is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. July 22, 2010]

Ad-ology Research recently updated their Industry Marketing Insights report for Real Estate Agents/Agencies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Baby Boomers are a key group. Approximately 26% of Baby Boomers plan to move to a new home this year.
• In 2009, as a result of Internet home search(es), 28% of buyers found the agent used to search for/buy their home. Buyers who used the Internet during their home search were more likely to contact a real estate agent than those who didn’t use the Internet.
• There was a 4% decrease in the number of home buyers who reported using a real estate agent in 2009 compared to 2008.

The Industry Marketing Insights report for Real Estate Agents/Agencies is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. June 29, 2010]

Ad-ology Research recently updated their Industry Marketing Insights report for Home Remodelers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• An increasing number of remodelers are involved in home modification work relating to aging-in-place. Planning for aging-in-place remodeling/renovation has increased 10% in the past three years, and 75% of remodelers report an increase in requests for aging in place projects.
• There is also expected to be increased demand from the rental market. The average age of U.S. rentals is 36 years and there has been little investment in rental stock, which is expected to spur the need for renovation/updates.
• Demand for home weatherization is predicted to grow as consumers increasingly seek to save money and energy. The U.S. Department of Energy reports that, on average, weatherization reduces heating bills by 32% and overall energy bills by about $350 per year at current prices.

The Industry Marketing Insights report for Home Remodelers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. June 8, 2010]