Marketing Forecast from Ad-ology

Almost 50 million home owners (29%) are taking on landscaping projects, according to the latest report from consumer and media research firm Scarborough Research. Landscaping – at 29% – is the top home improvement activity measured by Scarborough, followed by interior painting/wallpaper (28%) and carpeting/floor covering (14%). More expensive home improvement projects, such as kitchen remodeling or window replacement, rank toward the bottom half of the list of popular home improvement activities.

Ad-ology Research recently updated their Industry Marketing Insights report for Brake Repair Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Child Day Care Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

After a drop in 2009, online sales for leisure and unmanaged business travel picked up steam again in 2010. The number of U.S. consumers researching and booking travel online is still growing. More than 114 million people will research travel online this year, and 93.9 million will book it. This year, eMarketer estimates, the average amount each online travel booker will spend is $1,145. That will go up to $1,213 in 2012. eMarketer estimates that total U.S. online sales of leisure and unmanaged business travel will increase another 8.5% this year to $107.4 billion, up from $99 billion in 2010.

Ad-ology Research recently updated their Industry Marketing Insights report for Document Management Operators. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

The arrival of spring usually signals the start of spring cleaning and the undertaking of do-it-yourself (DIY) home improvement projects. During the recession, many consumers chose to make minor improvements to their homes instead of pursuing large and costly renovation projects. However, as the economy improves and retail sales rise, Mintel forecasts growth to accelerate in 2011 and, presuming a stabilization of the housing market, to remain positive through 2015. According to Bill Patterson, senior analyst at Mintel, “pent-up demand, ongoing need for repair and maintenance, retro-fitting, and renovations from Boomers approaching retirement and demand from Millennials should all propel DIY spending.”