Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Cleaning Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Concierge Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Residential remodeling activity in March 2011 rose 14% in year-over-year comparisons, according to an index compiled by BuildFax. All regions of the country showed gains with the exception of the Midwest, which posted a decline in remodels. The West posted the largest gains, followed by the Northeast and the South.

New research released recently by the non-profit Transamerica Center for Retirement Studies underscores how American workers are largely unprepared for retirement and, further, how relatively few have a backup plan in the event they are forced into retirement earlier than planned. According to The Center’s research, 40% of respondents now expect to work longer and retire at an older age since the recession began. Altogether, 39% of American workers plan to retire after age 70 or not at all, and over half (54%) of workers plan to work in retirement. Of those who plan on working after retirement or age 65, the most commonly cited reasons are out of necessity (44%).

Almost 50 million home owners (29%) are taking on landscaping projects, according to the latest report from consumer and media research firm Scarborough Research. Landscaping – at 29% – is the top home improvement activity measured by Scarborough, followed by interior painting/wallpaper (28%) and carpeting/floor covering (14%). More expensive home improvement projects, such as kitchen remodeling or window replacement, rank toward the bottom half of the list of popular home improvement activities.

Ad-ology Research recently updated their Industry Marketing Insights report for Brake Repair Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: