Marketing Forecast from Ad-ology

Despite the uncertain economy, there is hope for growth in the home improvement industry in the near future, according to new research by The NPD Group. There is subtle growth emerging in some categories, including lighting and electrical, fans, hand tools, and lawn and garden products. And ecommerce is becoming increasingly important; Online sales of home improvement products have grown 16% in the 12 months ending August 2011 according to NPD.

While it’s true that the Baby Boomer population is increasing, older consumers aren’t the only customers life insurance companies should be courting. In fact, latest intelligence from Mintel Comperemedia suggests that Americans under the age of 45 don’t have enough life insurance. By primarily targeting consumers 45+, marketers are alienating other potentially lucrative demographics.

Ad-ology Research recently updated their Industry Marketing Insights report for Bus and Other Transit Systems. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

More than half of U.S. children and adults have never received music education, though a majority (68%) thinks it’s important, says a new IBOPE Zogby poll commissioned by Primrose Schools. Over 70% of adults recognize that music education enhances children’s music appreciation, cognitive development and creativity. Early, consistent exposure to music has been found to support musical ability, language development, motor coordination, social skills and learning.

Ad-ology Research recently updated their Industry Marketing Insights report for Limousine Companies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Roughly one-fourth of twenty-somethings consider themselves “totally financially independent” and just 18% expect they’ll have enough money for a comfortable retirement, according to a first-time national survey by PNC Financial Services Group. The new survey is cautioning that twenty-somethings aren’t feeling optimistic about their finances, even though they’ll have years to recover from the nation’s deep economic troubles.