Home Gardening, Lawn Beautification Expected to Remain Popular in 2010
With less disposable income to spend for travel and vacations, more American consumers are spending more time at home and investing in home and garden beautification to make their little corner of the world a more enjoyable place to be. Gardening is predicted to grow by more than 4% over the next five years, according to a new report by Kline & Company. And even in a down economy, new customers are making plans to enter or re-enter the lawn care service market. Marketers who develop plans to accommodate the new entrants will gain share once the economic rebound. Additionally, 44% of respondents have never purchased the service, a fact that presents an opportunity for marketers.







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