Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Karate Studios. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* More schools are opening that cater to non-traditional students (females, Baby Boomers, etc.)
* Mixed martial arts (MMA) are increasingly popular thanks to the popularity of the Ultimate Fighting Championship (UFC) and similar tournaments.
* Schools are increasing awareness in communities by hosting free self-defense classes.

Ad-ology Research recently updated their Industry Marketing Insights report for Tanning Salons. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* UV-free spray tans are becoming a popular offering at salons, particularly for those who want a tan without the risk of skin cancer.
* Some salons are offering aromatherapy services while patrons are tanning to enhance the experience..
* To encourage loyalty, businesses are offering unlimited monthly packages for a low price, which is automatically debited from tanners’ checking accounts.

Medium and large-sized businesses have long allocated a significant part of their B2B marketing budgets to exhibitions. But the exhibition industry witnessed business declines in 2009 along with most other sectors of marketing-related activity. The Center for Exhibition Industry Research reports that the number of exhibitors, the number of attendees and the overall revenue at exhibitions have been in steep decline since 2007. In 2009, the industry saw a 12.5% drop.

Ad-ology Research recently updated their Industry Marketing Insights report for Roofing/Siding Contractors. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Consumers are increasingly interested in “green” features and materials, as well as businesses that recycle old materials.
* Deteriorating infrastructures are expected to fuel growth.
* The number of U.S. cities with green building programs has steadily increased since 2003 and is expected to continue.

Employment market experts have long held that the job situation for temporary help improves before permanent spots begin to appear. If this is true, the market for consultants should be looking up because temp agencies have indicated more demand this year. In addition, the findings of a survey released by the M Squared Consulting network indicate a better market in 2010 for the “high-end flexible workforce.”

Ad-ology Research recently updated their Industry Marketing Insights report for Carpet and Upholstery Cleaning Services. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Consumers are increasingly interested in “green” cleaning products and processes.
* The number of pet owners is on the rise, presenting a growing market for this industry.
* This industry is heavily reliant on the carpet manufacturing and housing industries.