Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Home Remodelers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* An increasing number of remodelers are involved in home modification work relating to aging-in-place. Planning for aging-in-place remodeling/renovation has increased 10% in the past three years, and 75% of remodelers report an increase in requests for aging in place projects.
* There is also expected to be increased demand from the rental market. The average age of U.S. rentals is 36 years and there has been little investment in rental stock, which is expected to spur the need for renovation/updates.
* Demand for home weatherization is predicted to grow as consumers increasingly seek to save money and energy. The U.S. Department of Energy reports that, on average, weatherization reduces heating bills by 32% and overall energy bills by about $350 per year at current prices.

Business travel may still be struggling but that’s good news for the video market. Business spending on both video equipment and services grew at nearly 15% in 2009. According to an Interactive Media Strategies report, businesses shelled out over $531 million in this sector last year. Analysts are looking for even better growth rates, 24%, for online business video tools and services in 2010. The industry could see total revenue of nearly $657 million this year.

Ad-ology Research recently updated their Industry Marketing Insights report for Embroidered Apparel Services.

Latinos have higher rates of developing visual impairment, blindness, diabetic eye disease and cataracts than non-Hispanic whites, according to a new report conducted by the National Eye Institute (NEI), part of the National Institutes of Health. Data from the new LALES report have “significant public health implications and present a challenge for eye care providers to develop programs to address the burden of eye disease in Latinos,” stated NEI director Paul Sieving. Hispanics numbered 45 million in the United States as of 2007, according to the Census Bureau. In addition, the study results “underscore the importance of Latinos, especially those with diabetes, getting regular, dilated eye exams to monitor their eye health,” said Rohit Varma, M.D., M.P.H., principal investigator of LALES and director of the Ocular Epidemiology Center at the Doheny Eye Institute, University of Southern California.

Ad-ology Research recently updated their Industry Marketing Insights report for Apartment Buildings. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* The National Apartment Association projects demand for nearly $1.1 trillion in new apartment buildings by 2030.
* Saltwater pools at apartment complexes are an emerging trend, as operators discover the lower maintenance cost of these pools, as well as their popularity among consumers.
* As more consumers use online apartment ratings, apartment operators face backlash from negative reviews. Many are taking action to monitor their online reputations by joining rating Web sites, addressing complaints posted on these sites and getting feedback.

Ad-ology Research recently updated their Industry Marketing Insights report for Party/Event Planners. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Despite the recession, a recent survey of event planners revealed that 66% say their event workload for the first half of the year was as good as or better than during the same period in 2009.
* Clients are growing more interested in “green events,” and some planners are beginning to offer details of events’ carbon footprint to assure clients.
* Recently, more corporate clients aren’t getting their event budgets approved until closer to the event date, and these shorter lead times can put extra pressure on planners.