Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Cleaning/Janitorial Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Adult Day Care Centers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* There are an estimated 40,000 caregivers across the country, of which 75% work outside the home. As Baby Boomers’ parents age, the number of caregivers is expected to grow rapidly, creating even more demand for these services.
* A quarter of caregivers, a target market for adult day care centers, report using the Internet and print media as sources of caregiving information. Of those that do, they most commonly seek information regarding care services (53%) and information about care facilities (40%).
* An emerging trend in the industry is catering specifically to niche markets. There’s an increase in centers that are faith-based or market to specific groups, such as veterans.

Economists and out of work Americans are looking for signs of revival in the U.S. job market. It’s too soon to tell, if hiring is occurring in any significant way. However, a new Elance survey shows that when SMBs do hire, they’re going about the process in a new way.

Ad-ology Research recently updated their Industry Marketing Insights report for Computer Training Services.

Technology marketers are sensing that the economy is improving. But B2B operators, who have traditionally used tradeshows and conferences to find new leads, may not yet be spending on travel again. So how can these operators obtain good leads – the top marketing priority for 68% of operators? Nearly 4 in 10 respondents to a Unisfair survey said that virtual events may become a source of new leads.

More than one recent study has shown how B2B marketers lag behind their B2C counterparts in the social media arena. A new study by White Horse indicates that while 28% of B2C operators have looked to outside experts for help in this arena, only 10% of B2B operators have done so. Similarly, the number of B2B operators who have taken no steps to engage with social media stands at 18%. Only 14% of B2C operators have completely ignored social media to date.