Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Synagogues/Temples. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Synagogues are reaching out to unaffiliated Baby Boomers who are reaching milestones, such as retirement.
* An emerging trend among synagogues is “going green,” and across the country, they are implementing eco-friendly designs and features, offering environmentally-focused services and participating in community service that benefits the environment.
* To assist recession-affected congregants with membership fees, many synagogues are offering private financial assistance plans.

Ad-ology Research recently updated their Industry Marketing Insights report for Nonprofit, Civic/Social Organizations. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* In 2009, corporate giving increased 5.5% (5.9% adjusted for inflation) to $14.1 billion. Industry professionals credit the increase of corporate in-kind donations, which are less effected by recessions.
* Peer-to-peer fundraising is expected to continue growth, due in part to the popularity of social networks and ubiquity of mobile devices.
Seventy-nine percent of nonprofit organization professionals are uncertain of how to demonstrate social media’s value for their organizations, though the majority (85%) plan to use it more in the next two years.

Ad-ology Research recently updated their Industry Marketing Insights report for Accounting Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Parking Lots and Garages. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Seniors aged 65 and older and Americans aged 25 to 34 years old-rank security as the most important factor when selecting where to park.
* More builders are seeking certification from the U.S. Green Building Council. “Green” efforts include turning concrete rooftops into green surfaces to reduce storm-water runoff.
* Pay-on-foot kiosks and signs that alert drivers to open spaces are just two examples of new technologies emerging in the industry.

Ad-ology Research recently updated their Industry Marketing Insights report for Hair Replacement Centers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Non-invasive laser surgery is gaining popularity. Low Level Laser Therapy (LLLT) is a relatively new technology believed to stimulate hair follicles at the cellular level, improving cellular metabolism, protein synthesis and microcirculation – thus, helping to regrow hair.
* Demand for eyebrow transplants are steadily on the rise, as well as eyelash transplantation.
* By age group, hair transplant procedures experienced the biggest increase in 2009 among consumers ages 40 to 54 (up 4% over 2008).

Ad-ology Research recently updated their Industry Marketing Insights report for Cleaning/Janitorial Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: