Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Security Guard Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Agencies were pleasantly surprised by the rebound in the ad market in 2010. Recovery in the auto and finance industries along with a contentious election cycle boosted ad expenditures and demand for creative services. Analysts are looking for trend to continue into 2011.

Ad-ology Research recently updated their Industry Marketing Insights report for Muffler Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Approximately 35% of mechanical repair businesses have altered advertising plans to attract more women customers, and 68% of collision shops are changing their advertising to draw more women as well.
* As demand for automotive repair services has grown, the number of general repair outlets has decreased, principally because fewer gas stations now perform repairs and there are fewer new car dealers. These factors present opportunities for increased sales.
* By 2018, foreign cars and light trucks (imports and transplants) are expected to account for over 35% of service station and shop volume, due to increasing ownership.

The trade show, exhibition and event industry is struggling to remain vibrant in a changing world. Budget cuts during the Great Recession trimmed many corporate travel budgets. At the same time, new technology has increased the appeal and popularity of virtual meetings. But industry operators hope to remain relevant by incorporating technology into events and at the same time they are employing more digital media to market themselves.

Ad-ology Research recently updated their Industry Marketing Insights report for Conference Centers and Exhibition Halls. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Employment Agencies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: