http://www.marketingforecast.com Fast Forward Findings for Strategic Advertising+Marketing Fri, 30 Jul 2010 17:30:11 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://www.marketingforecast.com/archives/6578 http://www.marketingforecast.com/archives/6578#comments Fri, 30 Jul 2010 17:30:11 +0000 Kathy Crosett http://www.marketingforecast.com/?p=6578 http://www.marketingforecast.com/archives/6578/feed 0 Ad-ology Research recently updated their Industry Marketing Insights report for Accounting Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: http://www.marketingforecast.com/archives/6554 http://www.marketingforecast.com/archives/6554#comments Wed, 28 Jul 2010 15:41:05 +0000 Jessica Helinski http://www.marketingforecast.com/?p=6554 http://www.marketingforecast.com/archives/6554/feed 0 Ad-ology Research recently updated their Industry Marketing Insights report for Parking Lots and Garages. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: * Seniors aged 65 and older and Americans aged 25 to 34 years old-rank security as the most important factor when selecting where to park. * More builders are seeking certification from the U.S. Green Building Council. "Green" efforts include turning concrete rooftops into green surfaces to reduce storm-water runoff. * Pay-on-foot kiosks and signs that alert drivers to open spaces are just two examples of new technologies emerging in the industry. http://www.marketingforecast.com/archives/6352 http://www.marketingforecast.com/archives/6352#comments Tue, 13 Jul 2010 20:36:00 +0000 Jessica Helinski http://www.marketingforecast.com/?p=6352 http://www.marketingforecast.com/archives/6352/feed 0 Ad-ology Research recently updated their Industry Marketing Insights report for Hair Replacement Centers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: * Non-invasive laser surgery is gaining popularity. Low Level Laser Therapy (LLLT) is a relatively new technology believed to stimulate hair follicles at the cellular level, improving cellular metabolism, protein synthesis and microcirculation – thus, helping to regrow hair. * Demand for eyebrow transplants are steadily on the rise, as well as eyelash transplantation. * By age group, hair transplant procedures experienced the biggest increase in 2009 among consumers ages 40 to 54 (up 4% over 2008). http://www.marketingforecast.com/archives/6292 http://www.marketingforecast.com/archives/6292#comments Fri, 09 Jul 2010 18:00:50 +0000 Kathy Crosett http://www.marketingforecast.com/?p=6292 http://www.marketingforecast.com/archives/6292/feed 0 Ad-ology Research recently updated their Industry Marketing Insights report for Cleaning/Janitorial Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: http://www.marketingforecast.com/archives/6263 http://www.marketingforecast.com/archives/6263#comments Tue, 06 Jul 2010 20:18:06 +0000 Jessica Helinski http://www.marketingforecast.com/?p=6263 http://www.marketingforecast.com/archives/6263/feed 0 Ad-ology Research recently updated their Industry Marketing Insights report for Adult Day Care Centers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: * There are an estimated 40,000 caregivers across the country, of which 75% work outside the home. As Baby Boomers' parents age, the number of caregivers is expected to grow rapidly, creating even more demand for these services. * A quarter of caregivers, a target market for adult day care centers, report using the Internet and print media as sources of caregiving information. Of those that do, they most commonly seek information regarding care services (53%) and information about care facilities (40%). * An emerging trend in the industry is catering specifically to niche markets. There's an increase in centers that are faith-based or market to specific groups, such as veterans. http://www.marketingforecast.com/archives/6181 http://www.marketingforecast.com/archives/6181#comments Tue, 29 Jun 2010 07:00:47 +0000 Kathy Crosett http://www.marketingforecast.com/?p=6181 http://www.marketingforecast.com/archives/6181/feed 0 Economists and out of work Americans are looking for signs of revival in the U.S. job market. It’s too soon to tell, if hiring is occurring in any significant way. However, a new Elance survey shows that when SMBs do hire, they’re going about the process in a new way. http://www.marketingforecast.com/archives/6009 http://www.marketingforecast.com/archives/6009#comments Fri, 18 Jun 2010 17:59:05 +0000 Kathy Crosett http://www.marketingforecast.com/?p=6009 http://www.marketingforecast.com/archives/6009/feed 0 Ad-ology Research recently updated their Industry Marketing Insights report for Computer Training Services. http://www.marketingforecast.com/archives/5968 http://www.marketingforecast.com/archives/5968#comments Wed, 16 Jun 2010 16:04:31 +0000 Kathy Crosett http://www.marketingforecast.com/?p=5968 http://www.marketingforecast.com/archives/5968/feed 0 Technology marketers are sensing that the economy is improving. But B2B operators, who have traditionally used tradeshows and conferences to find new leads, may not yet be spending on travel again. So how can these operators obtain good leads – the top marketing priority for 68% of operators? Nearly 4 in 10 respondents to a Unisfair survey said that virtual events may become a source of new leads. http://www.marketingforecast.com/archives/5920 http://www.marketingforecast.com/archives/5920#comments Thu, 10 Jun 2010 16:00:15 +0000 Kathy Crosett http://www.marketingforecast.com/?p=5920 http://www.marketingforecast.com/archives/5920/feed 0 More than one recent study has shown how B2B marketers lag behind their B2C counterparts in the social media arena. A new study by White Horse indicates that while 28% of B2C operators have looked to outside experts for help in this arena, only 10% of B2B operators have done so. Similarly, the number of B2B operators who have taken no steps to engage with social media stands at 18%. Only 14% of B2C operators have completely ignored social media to date. http://www.marketingforecast.com/archives/5988 http://www.marketingforecast.com/archives/5988#comments Tue, 08 Jun 2010 19:33:10 +0000 Jessica Helinski http://www.marketingforecast.com/?p=5988 http://www.marketingforecast.com/archives/5988/feed 0 Ad-ology Research recently updated their Industry Marketing Insights report for Home Remodelers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: * An increasing number of remodelers are involved in home modification work relating to aging-in-place. Planning for aging-in-place remodeling/renovation has increased 10% in the past three years, and 75% of remodelers report an increase in requests for aging in place projects. * There is also expected to be increased demand from the rental market. The average age of U.S. rentals is 36 years and there has been little investment in rental stock, which is expected to spur the need for renovation/updates. * Demand for home weatherization is predicted to grow as consumers increasingly seek to save money and energy. The U.S. Department of Energy reports that, on average, weatherization reduces heating bills by 32% and overall energy bills by about $350 per year at current prices.