Marketing Forecast from Ad-ology

With all of the attention paid to oil and coal reserves, and renewable energy sources, the availability of fresh, clean water has become a background issue. But think tank CERES sounded an alarm recently that shortages of water will increase costs significantly for industries such asbiotech , pharmaceutical and metals and mining, which rely on this natural resource. A CERES reports also cautions that water shortages could lead to global political and economic instability.

Long before boxes of cereal or cookies land on the shelves at the local grocery store, manufacturers have spent significant sums on trade promotion management. The goal of these expenditures, which approach 14% of revenues according to some surveys, is to influence retailer behavior. Specifically, trade promotions encourage retailers to take steps to increase sales of manufacturers’ products.

Are venture capitalists still investing in green technology? The short answer is yes.

The war in Iraq may be winding down but the U.S. military is facing nimble foes as it shifts focus to Afghanistan.

With all the talk about the federal government’s efforts to revive the economy using business bailouts, it might be easy to overlook a key form of consumer bailouts.