Marketing Forecast from Ad-ology

According to J.D. Power and Associates’ annual national pharmacy study, customers with higher satisfaction scores are financially beneficial to their pharmacies through increased rates of loyalty and advocacy and higher revenue per visit. Highly satisfied customers are three times more likely to say they “definitely will” return to their pharmacy and are ten times more likely to say they “definitely will” recommend their pharmacy, compared with customers with low satisfaction. “Pharmacies have an opportunity to grow their business and better position themselves for the future by improving satisfaction levels among their customers,” said Jim Dougherty, director of the healthcare practice at J.D. Power and Associates. Based on national average spending by pharmacy customers, a highly satisfied customer may generate $227 in additional prescription revenue each year.

Ad-ology Research recently updated their Industry Marketing Insights report for Clinical Laboratories.

The average time to bring a new drug to market is 10 years and the price tag often soars close to $1 billion by the time research, development and clinical trials are completed. This level of investment means that pharmaceutical firms will work hard to promote their offerings to consumers and physicians. Recently, pharmaceutical companies have been hard at work developing a new class of weight-loss drugs and are nearing review by the Food and Drug Administration (FDA). The introduction of these drugs could be a game-changer in the U.S. consumer’s constant battle to maintain a health weight.

Ad-ology Research recently updated their Industry Marketing Insights report for Health Insurance Companies.

The federal government still has a couple of years to work out the details of how basic health care services will be provided to all consumers. In the meantime, employers and employees are looking for ways to save money on health care. One of the fastest growing forms of health care insurance purchased last year was the high-deductible health plan with a savings option (HDHP/SO). Over 13% of workers with employer sponsored health coverage are now enrolled in an HDHP/SO.

Ad-ology Research recently updated their Industry Marketing Insights report for Medical Device Manufacturers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: