Ad-ology Research recently updated their Industry Marketing Insights report for Pediatricians. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• All children are predicted to have electronic health records by 2014.
• Asthma continues to be a leading chronic disease among children.
• Childhood obesity is on the rise and is a focus point for many in this industry.
• The U.S. is predicted to experience a surplus of pediatricians, which may be a challenge to current practitioners.
• Lack of insurance among children is a big challenge to the industry.

The Industry Marketing Insights report for Pediatricians is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. April 7, 2010]

While hospitals and physicians begin to sort out the implications of the pending legislated health care changes, many business managers in the industry are still dealing with the day to day problems their organizations face.  Health care facilities must address multiple challenges as they try to deliver patient services while achieving their top 3 priorities in 2010: Quality/patient safety, physician recruitment/retention and cost reduction.  These organizations will also have to attract new patients and will increase marketing efforts to do so. According to the Health Leaders Media Industry Survey, marketing initiatives will be  “among the top four drivers of growth at their organization in the next five years.”

Health care organization leaders have the following opinion about their current marketing programs:

• Very strong 10.28%
• Slightly strong 35.78%
• Neutral 24.51%
• Slightly weak 19.04%
• Very weak 6.15%

The survey also revealed that health care professionals expect rapid growth in specific industry segments in the next 3 to 5 years. These segments include:

• Geriatrics (selected by 29.2% of respondents)
• Orthopedics 24.15%
• Cardiovascular 22.9%
• Imaging 20.3%
• Women’s health 18.36%

Look for more hospitals and physician groups to revamp their marketing practices and emphasize strengths  such as geriatrics and orthopedics.

[Source: Betbeze, Philip. Overall Cross-Sector Survey. Health Leaders Media Industry Survey 2010. Web. 5 Apr 2010]

Ad-ology Research recently updated their Industry Marketing Insights report for Podiatrists. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Podiatry is considered one of the fastest-growing fields in healthcare due to demand.
• The Center for Disease Control (CDC) predicts that one in three Americans born in 2000 will develop diabetes during his or her lifetime.
• Obesity levels are on the rise.
• Lack of insurance among Americans causes many health problems to go untreated.
• The number of graduates from colleges of podiatric medicine is decreasing, which worries some industry professionals about meeting future demand.

The Industry Marketing Insights report for Podiatrists companies is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. March 31, 2010]

Ad-ology Research recently updated their Industry Marketing Insights report for Blood/Plasma Centers. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Younger consumers may not donate blood unless they are reimbursed and this trend raises costs for the blood banks.
• Blood banks are increasingly required to filter products to remove potentially harmful white blood cells and thus raise costs.
• Reimbursement rates by Medicaid and Medicare programs may not cover the cost of blood and plasma products.
• The FDA continues to revise guidelines regarding which demographics groups are eligible to give blood and these guidelines may limit the size of the donor pool.
• More hospitals are adopting bloodless surgery policy to reduce the costs and hazards associated with transfusions, thus cutting demand for blood.

The Industry Marketing Insights report for Blood/Plasma Centers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. March 19, 2010]