Marketing Forecast from Ad-ology

The pharmaceutical industry has been slow to shift marketing resources to the digital format. Part of the hesitation about digital has been related to FDA regulations regarding marketing. But new research indicates that attitudes are changing and digital marketing will play a much larger role for pharmaceutical companies in 2011 and beyond.

According to Millennium Research Group, a growing number of injuries to the aging population combined with more active lifestyles will lead to unspectacular but steady growth in the market for orthopedic knee, ankle and wrist bracing devices through 2015. In general, as healthcare consumers become more informed, they are more likely to request bracing in the hopes of avoiding invasive surgery.

Pharmaceutical companies spend billions of dollars every year on direct-to-consumer advertising. But consumers are considering a variety of sources when it comes to their health. As a result, pharma and other health-related product marketers must be sure to win over the key influencers on consumer health when they are rolling out new campaigns.

Publishers of consumer magazines are quickly rolling out apps to appeal to readers who enjoy consuming content on their mobile phones or tablets. The transition is happening so quickly that experts predict significant erosion in the print market within the next 5 years. But there’s one sector where ad revenue has been recovering steadily since the recession ended: Healthcare publications.

Ad-ology Research recently updated their Industry Marketing Insights report for Medical Clinics. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Ambulance Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: