Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Home Health Medical Equipment Rental Services.

More consumers are turning to online sources for answers to their questions about medical conditions. This trend is making the online world a popular place for pharmaceutical firms to increase their marketing budgets. As consumers are gathering information on everything from hearts conditions to diabetes, they are also paying attention to advertising.

Ad-ology Research just updated their Industry Marketing Insights report for Complementary/Alternative Medicine Facilities.

Congress returns from recess next week and health care reform will again be on the agenda. For much of the August break, contentious town hall meetings and protests underscored the deep division between consumers who support the proposed reforms and those who do not. Interested parties, including political and others such as manufacturers, have already spent $60 million ($45 million on local TV) on TV advertising in order to sway consumer opinion. Industry experts predict the spending will increase through the end of 2009 according to an article on Broadcasting & Cable.

Ad-ology Research recently updated their Industry Marketing Insights report for Drug Stores/Pharmacies.

The Ad-ology Insights video podcast is for strategic marketers – including ad agencies, in-house marketing departments, media buyers and sellers and small business owners – and features forecasts, industry trends, consumer insights and exclusive data from Ad-ology Research.