Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Ophthalmologists/Laser Eye Surgeons.

The average U.S. consumer fills 12 prescriptions for medication every year. These touch-points between consumers and pharmaceutical companies create an opportunity to share information, especially when it comes to understanding what the drug is designed to treat and how it may interact with other medications. Survey results released by ORC Guideline, an infoGROUP company, indicate that consumers could benefit from an increase in information when it comes to prescription medications.

Ad-ology Research recently updated their Industry Marketing Insights report for Dermatologists

The Cleveland Clinic, in addition to treating patients, also maintains a business branch devoted to medical product development. This branch, Innovations, encourages its physicians to develop better ways to treat patients and holds regular summits to match venture capitalists with prospective new businesses. Innovations also releases an annual list of products that are expected to come to market in the near future.

According to some estimates, the soonest U.S. consumers and employers can expect any relief from a federally mandated health care bill is 2013. Meanwhile, employers are feeling squeezed by cost increases for the coverage they provide to their employees. As a result, over 40% of employers plan to make changes to the programs they offer in 2010.

Ad-ology Research recently updated their Industry Marketing Insights report for General Medical and Surgical Hospitals.