Marketing Forecast from Ad-ology

While hospitals and physicians begin to sort out the implications of the pending legislated health care changes, many business managers in the industry are still dealing with the day to day problems their organizations face. Health care facilities will face multiple challenges as they try to deliver patient services while achieving their top 3 priorities in 2010: Quality/patient safety, physician recruitment/retention and cost reduction. These organizations will also have to attract new patients and will increase marketing efforts to do so.

Ad-ology Research recently updated their Industry Marketing Insights report for Podiatrists. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Podiatry is considered one of the fastest-growing fields in healthcare.
* The Center for Disease Control (CDC) predicts that one in three Americans born in 2000 will develop diabetes during his or her lifetime.
* Obesity levels are on the rise.

Ad-ology Research recently updated their Industry Marketing Insights report for Blood/Plasma Centers.

Ad-ology Research recently updated their Industry Marketing Insights report for Cardiologists. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Many practices are working to modernize record keeping.
* More cardiologists are adding ancillary services to increase revenue.
* Affiliations with local universities or hospitals are considered lucrative.

Last month I blogged about the intricate steps pharmaceutical firms are taking to follow the law when using social media tactics. In particular, most pharma companies disable the comments section on the social media sites to ensure that consumer privacy laws, especially important in this industry, are not breached. But these steps have not been sufficient to quiet the critics.

Corporate executives have more reasons than ever to keep a close watch on the bottom line. Many have cut employees and departments but the new fiscal austerity doesn’t seem to extend to wellness programs. These efforts can range from on-site fitness centers to smoking cessation sessions. A study carried out by Fidelity Investments and National Business Group on Health (NBGH) shows that over 90% of mid and large-sized employees plan to continue spending money on wellness programs in 2010.