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	<title>Marketing Forecast from Ad-ology &#187; Healthcare</title>
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		<title>Top Opportunities/Challenges Ahead for Optical Stores</title>
		<link>http://www.marketingforecast.com/archives/16461</link>
		<comments>http://www.marketingforecast.com/archives/16461#comments</comments>
		<pubDate>Tue, 31 Jan 2012 21:58:35 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[optical stores]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16461</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Optical Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Survey Highlights Top Health Care Trends for 2012</title>
		<link>http://www.marketingforecast.com/archives/15915</link>
		<comments>http://www.marketingforecast.com/archives/15915#comments</comments>
		<pubDate>Wed, 04 Jan 2012 20:00:40 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[healthcare trends]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15915</guid>
		<description><![CDATA[A new survey from PwC forecasts the top health care trends for 2012. Among the key issues, we'll see value move from theory to reality, investments ramp up in informatics, and healthcare increasing its social media presence. Consumers are also becoming more comfortable with data sharing if it helps to improve the coordination of their care.]]></description>
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		<item>
		<title>Pharmaceutical Firms to Revise Their SEO Tactics</title>
		<link>http://www.marketingforecast.com/archives/15802</link>
		<comments>http://www.marketingforecast.com/archives/15802#comments</comments>
		<pubDate>Thu, 22 Dec 2011 16:00:25 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[pharma]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15802</guid>
		<description><![CDATA[Pharmaceutical companies have been stepping slowly and carefully into the world of online marketing. With their direct-to-consumer advertising efforts being closely monitored by the Food &#038; Drug Administration (FDA), many pharma companies have been content to spend a large portion of their ad budgets on TV. But more consumers are looking online for prescription drug information which means that pharma companies need to improve the way they’ve been handling one of the most basic online marketing tools – search engine optimization (SEO).]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Image-Building Campaigns to Increase in Healthcare and Financial Services Sectors</title>
		<link>http://www.marketingforecast.com/archives/15785</link>
		<comments>http://www.marketingforecast.com/archives/15785#comments</comments>
		<pubDate>Wed, 21 Dec 2011 16:18:52 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15785</guid>
		<description><![CDATA[The healthcare and financial services industries have come under closer consumer scrutiny this year. The healthcare industry is about to undergo a transformation with the upcoming national reforms becoming more apparent in 2012. And, the financial services industry is still struggling to redeem itself after the recent economic collapse. Some analysts  believe both of these industries will be rolling out image campaigns in the next year.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Retail Clinic Usage on The Rise, to Continue Rapid Growth</title>
		<link>http://www.marketingforecast.com/archives/15544</link>
		<comments>http://www.marketingforecast.com/archives/15544#comments</comments>
		<pubDate>Wed, 14 Dec 2011 21:00:54 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[retail medical clinics]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15544</guid>
		<description><![CDATA[The use of retail-based health clinics increased tenfold between 2007 and 2009, and, if the trends continue, health plans can expect to see a dramatic boost in retail clinic utilization, based on the findings of a new Rand Corp. study.  The determining factors in choosing a retail medical clinic over a physician's office were found to be age, health status, income and proximity to the clinic.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Natural&#8221; OTC Remedies Growing at Faster Rate than Traditional OTC</title>
		<link>http://www.marketingforecast.com/archives/15389</link>
		<comments>http://www.marketingforecast.com/archives/15389#comments</comments>
		<pubDate>Tue, 06 Dec 2011 20:00:19 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[OTC medication]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15389</guid>
		<description><![CDATA[According to new research from Kline &#038; Co, 47% of U.S. consumers believe natural over-the counter (OTC) remedies are as effective as traditional OTCs.  With the growing popularity of natural remedies and the large number of retailers that embrace the market segment, the market is set to maintain healthy growth rates over the next five years and is forecast to reach nearly $750 million by 2016.  By contrast, the traditional OTC market is forecast to grow as little as 3% per year.]]></description>
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		</item>
		<item>
		<title>Digital to Become a Major Format for Pharmaceutical Marketers</title>
		<link>http://www.marketingforecast.com/archives/15186</link>
		<comments>http://www.marketingforecast.com/archives/15186#comments</comments>
		<pubDate>Tue, 29 Nov 2011 07:00:40 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[healtcare]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[pharma]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15186</guid>
		<description><![CDATA[The pharmaceutical industry has been slow to shift marketing resources to the digital format. Part of the hesitation about digital has been related to FDA regulations regarding marketing. But new research indicates that attitudes are changing and digital marketing will play a much larger role for pharmaceutical companies in 2011 and beyond.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/15186/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Aging Population, More Active Lifestyles to Boost Orthopedic Bracing Market to $1.4B by 2015</title>
		<link>http://www.marketingforecast.com/archives/14947</link>
		<comments>http://www.marketingforecast.com/archives/14947#comments</comments>
		<pubDate>Wed, 16 Nov 2011 20:00:51 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[orthopedic bracing]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14947</guid>
		<description><![CDATA[According to Millennium Research Group, a growing number of injuries to the aging population combined with more active lifestyles will lead to unspectacular but steady growth in the market for orthopedic knee, ankle and wrist bracing devices through 2015. In general, as healthcare consumers become more informed, they are more likely to request bracing in the hopes of avoiding invasive surgery.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14947/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Healthcare Professionals to Remain a Key Target for Marketers</title>
		<link>http://www.marketingforecast.com/archives/14702</link>
		<comments>http://www.marketingforecast.com/archives/14702#comments</comments>
		<pubDate>Wed, 02 Nov 2011 16:00:18 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14702</guid>
		<description><![CDATA[Pharmaceutical companies spend billions of dollars every year on direct-to-consumer advertising. But consumers are considering a variety of sources when it comes to their health. As a result, pharma and other health-related product marketers must be sure to win over the key influencers on consumer health when they are rolling out new campaigns.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14702/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Print Magazines Have Staying Power for Medical Marketers</title>
		<link>http://www.marketingforecast.com/archives/14578</link>
		<comments>http://www.marketingforecast.com/archives/14578#comments</comments>
		<pubDate>Fri, 28 Oct 2011 07:00:18 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[health care]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[pharmaceuticals]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14578</guid>
		<description><![CDATA[Publishers of consumer magazines are quickly rolling out apps to appeal to readers who enjoy consuming content on their mobile phones or tablets. The transition is happening so quickly that experts predict significant erosion in the print market within the next 5 years. But there’s one sector where ad revenue has been recovering steadily since the recession ended: Healthcare publications.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14578/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Medical Clinics</title>
		<link>http://www.marketingforecast.com/archives/14511</link>
		<comments>http://www.marketingforecast.com/archives/14511#comments</comments>
		<pubDate>Mon, 24 Oct 2011 20:45:04 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[medical]]></category>
		<category><![CDATA[medical clinics]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[retail clinics]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14511</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Medical Clinics. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14511/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities and Challenges Ahead for Ambulance Services</title>
		<link>http://www.marketingforecast.com/archives/14319</link>
		<comments>http://www.marketingforecast.com/archives/14319#comments</comments>
		<pubDate>Fri, 14 Oct 2011 18:37:45 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[ambulance services]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14319</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Ambulance Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14319/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hospitals to Pump Life into Ad Budgets</title>
		<link>http://www.marketingforecast.com/archives/13938</link>
		<comments>http://www.marketingforecast.com/archives/13938#comments</comments>
		<pubDate>Wed, 28 Sep 2011 07:01:18 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[hospitals]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=13938</guid>
		<description><![CDATA[Not so very long ago, hospitals were mostly non-profit institutions and advertising in this industry was unthinkable. But many hospitals are now owned by for-profit corporations. Even those institutions that remain non-profit are feeling the revenue squeeze from more competitors, a slow economy, higher expenses and lower reimbursements from insurance companies. One way to remedy the situation is to increase advertising.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/13938/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media to Become New Patient Recruitment Channel</title>
		<link>http://www.marketingforecast.com/archives/13690</link>
		<comments>http://www.marketingforecast.com/archives/13690#comments</comments>
		<pubDate>Thu, 15 Sep 2011 07:00:59 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[clinical testing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=13690</guid>
		<description><![CDATA[As pharmaceutical and other medical research companies develop new products and services, they must follow a multi-step testing process that lasts for years. One key requirement for testing is to recruit consumers willing to participant in these clinical trials. Lately, contract research organizations (CROs) that handle much of the testing have been faulted for not including sufficient numbers of minority consumers in their product trials. To remedy this situation, more CROs are turning to new marketing formats to reach potential test subjects.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pharma Marketers Increase Ties with Flexible Social Media Partners</title>
		<link>http://www.marketingforecast.com/archives/12692</link>
		<comments>http://www.marketingforecast.com/archives/12692#comments</comments>
		<pubDate>Tue, 26 Jul 2011 07:00:40 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[pharma]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12692</guid>
		<description><![CDATA[A huge feature of social media marketing has been two-way messaging. Marketers promote their products and services to potential users and these users are encouraged to share their opinions and experiences. But for one industry, pharmaceuticals, social media marketing has been problematic from a regulatory standpoint. All that may be about to change.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Healthcare Facilities to Promote Themselves as Hospitals</title>
		<link>http://www.marketingforecast.com/archives/12200</link>
		<comments>http://www.marketingforecast.com/archives/12200#comments</comments>
		<pubDate>Thu, 30 Jun 2011 16:00:47 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12200</guid>
		<description><![CDATA[Does the word 'hospital' have a negative connotation in the eyes of consumers? In recent years, many healthcare professionals thought so. To attract consumer attention, hospitals across the country joined the trend of renaming themselves as medical centers. But new research shows they may have acted too quickly.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/12200/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 3 Opportunities/Challenges Ahead for Drug Stores/Pharmacies</title>
		<link>http://www.marketingforecast.com/archives/11820</link>
		<comments>http://www.marketingforecast.com/archives/11820#comments</comments>
		<pubDate>Thu, 02 Jun 2011 20:50:14 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[drug stores]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[pharmacies]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11820</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Drug Stores/Pharmacies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/11820/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pharmaceutical Professional Marketing to Move Online</title>
		<link>http://www.marketingforecast.com/archives/11591</link>
		<comments>http://www.marketingforecast.com/archives/11591#comments</comments>
		<pubDate>Mon, 23 May 2011 07:00:33 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[pharma]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11591</guid>
		<description><![CDATA[Pharmaceutical companies have ramped up their direct to consumer advertising over the past few decades. But they also need efficient ways to connect with the customers who control prescriptions, physicians. The traditional way to reach physicians, office visits by pharmaceutical reps, may be fading away in favor of online marketing.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pharma Companies Seen Spending Less on DTC Promotions</title>
		<link>http://www.marketingforecast.com/archives/11330</link>
		<comments>http://www.marketingforecast.com/archives/11330#comments</comments>
		<pubDate>Thu, 05 May 2011 16:00:08 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[prescription medicine]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11330</guid>
		<description><![CDATA[There was good news and bad news printed in the Use of Medicines in the United States: Review of 2010 report. Just issued by the IMS Institute for Healthcare Informatics, the report notes that consumer spending on medication rose slightly in 2010. And the volume of medications consumed reflected a per capita decline. These trends have serious implications for the amount of advertising pharmaceutical companies will roll out this year.]]></description>
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		<title>Use of Dietary Supplements on the Rise</title>
		<link>http://www.marketingforecast.com/archives/11296</link>
		<comments>http://www.marketingforecast.com/archives/11296#comments</comments>
		<pubDate>Tue, 03 May 2011 19:02:47 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[dietary supplements]]></category>
		<category><![CDATA[vitamins]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11296</guid>
		<description><![CDATA[The National Center for Health Statistics recently issued a report showing that use of dietary supplements has been on an upward trajectory over the past decade — only 40% of Americans took supplements in 1988, compared with 53% who took supplements in 2006.  More than 150 million Americans take dietary supplements each year to improve their overall health, to fill in nutrient gaps and because their doctors recommend them.  Multivitamins/multiminerals are the most commonly used dietary supplements, with approximately 40% of men and women reporting use during 2003–2006. Use of supplemental calcium increased from 28% during 1988–1994 to 61% during 2003–2006 among women aged 60 and over.]]></description>
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