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18 April 2012 0 Comments

Charitable Organizations Show More Transparency in Marketing Appeals

Consumers are still giving to their favorite charities and causes in the U.S. But with so many of these nonprofit organizations struggling because of cutbacks from government agencies, the need to raise cash to fund their programs is growing. New research has just been released that shows the best ways for nonprofit groups to promote themselves and their need for donations.

20 February 2012 Comments Off

Candidates and PACs to Boost Online Outreach

As political candidates and political action committees (PACs) begin to fire up their advertising machines, they’ll want to know where voters are likely to be getting their information on the upcoming election. Voters are turning to a variety of media formats to educate themselves on the issues. One important finding of a new study by the Pew Research Center for the People & the Press contains some surprising information about these sources.

26 January 2012 Comments Off

Nonprofits to Focus on Digital Marketing in 2012

Nonprofit organizations can be forgiven if they don’t make marketing a top priority. Many of these entities are focused on delivering goods and services to their constituents and profit isn’t part of the game plan. But in a challenging economic climate, nonprofits might find themselves competing for donations and clients. Developing and executing a good marketing strategy could lead to improved operations for these enterprises.

7 December 2011 Comments Off

Politicians to Move Past Spot TV to Appeal to Voters

Political ads can account for over 50% of spot TV placements as an election cycle nears its end. Because of this focus on a single media format, prices rise, shortages exist and consumers quickly tire of the rhetoric streaming through their TVs. Some agencies are encouraging their political advertisers to consider alternate forms of media for the 2012 cycle.

1 November 2011 Comments Off

Online Video Advertising to Play Key Role in Next Election Cycle

Politicians are always looking for a way to stand out from the crowd. In the last presidential election, candidates turned to social media with great success. For the upcoming year, pundits are expecting political organizations to pour money into online video ads.Politicians are always looking for a way to stand out from the crowd. In the last presidential election, candidates turned to social media with great success. For the upcoming year, pundits are expecting political organizations to pour money into online video ads.

28 October 2011 Comments Off

Top Opportunities/Challenges Ahead for Political Organizations

Ad-ology Research recently updated their Industry Marketing Insights report for Political Organizations. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

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