Marketing Forecast from Ad-ology

Nonprofit organizations can be forgiven if they don’t make marketing a top priority. Many of these entities are focused on delivering goods and services to their constituents and profit isn’t part of the game plan. But in a challenging economic climate, nonprofits might find themselves competing for donations and clients. Developing and executing a good marketing strategy could lead to improved operations for these enterprises.

Political ads can account for over 50% of spot TV placements as an election cycle nears its end. Because of this focus on a single media format, prices rise, shortages exist and consumers quickly tire of the rhetoric streaming through their TVs. Some agencies are encouraging their political advertisers to consider alternate forms of media for the 2012 cycle.

Politicians are always looking for a way to stand out from the crowd. In the last presidential election, candidates turned to social media with great success. For the upcoming year, pundits are expecting political organizations to pour money into online video ads.Politicians are always looking for a way to stand out from the crowd. In the last presidential election, candidates turned to social media with great success. For the upcoming year, pundits are expecting political organizations to pour money into online video ads.

Ad-ology Research recently updated their Industry Marketing Insights report for Political Organizations. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

The battle for the White House in 2012 has already begun with a seemingly endless supply of Republican party hopefuls tossing their hats into the ring. As we move through straw polls, caucuses, debates and primaries, ad spending will rise. Analysts at Moody’s point to several unique elements in this election cycle that are likely to drive the ad market to as much as 18% higher than the 2010 spending levels.

U.S. consumers are often generous with their donations to nonprofit organizations and causes which they deem important. These organizations are increasingly turning to online marketing to increase their visibility with consumers. However, the response from consumers varies by demographic group.