Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Candy Retailers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

After enjoying robust growth rates for many years, wine producers and retailers have been struggling to regain momentum since the recession upended the economy. Merchants in this sector can optimize their performance by identifying and targeting the proper consumer groups. Promoting the beverage through the channels with the highest customer loyalty can also make a difference.

The family orientation of U.S. Hispanics extends to restaurant dining, according to The NPD Group. Slightly over 40% of restaurant visits by Hispanics include children compared to 30% of non-Hispanic visits, based on the latest findings from NPD’s “CREST Hispanic foodservice market research. Hispanic restaurant consumers indicate they would visit restaurants more often if their children are made to feel welcome.

According to the seven in ten U.S. adults (71%) who consider themselves holiday cooks, there are a number of challenges that arise when preparing holiday meals, according to a new survey of over 1,000 U.S. adults conducted by Ipsos. Looking ahead to this coming holiday season, many of their meal planning concerns are the same, with cooking multiple dishes at the same time being the top concern (22%).

Numerous studies have been published this year on the daily deal format to determine whether it’s really working out for marketers. The restaurant industry has been very willing to use daily deals to try to improve customer traffic. This sector has been hit hard by the economic slowdown. And the latest research from Cornell’s Center for Hospitality Research suggests that, despite some bad press, daily deals can work for restaurants.

Ad-ology Research recently updated their Industry Marketing Insights report for Fish/Seafood Markets. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: