Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Cookie and Cracker Manufacturers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Restaurants are still resorting to numerous marketing strategies to lure consumers back through their doors. One of the biggest trends this year has been the promotion of healthy foods. This technique is even being used by some quick service restaurants with varying success.

Common wisdom has long held that the most lucrative market for wineries and wine retailers is comprised of older consumers who can afford expensive bottles of their favorite varietal. But new research suggests that marketers should rethink their assumptions. It turns out that a significant number of Millennials are regular wine drinkers

Consumers are interested in healthy eating more than ever, and Mintel’s research reveals that approximately half (52%) of American adults are currently “watching” their diet. And while 60% report dieting because they want to lose weight, some 15% of dieters claim to be doing so at least in part because of concerns about “salt intake.” More than half (59%) of respondents “always” or “usually” limit salt consumption when at home.

Ad-ology Research recently updated their Industry Marketing Insights report for Delis/Sandwich Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Price-conscious consumers are doing more research online before making a purchase than ever before thanks to the battered U.S. economy. Those savings-savvy consumers will no doubt be helped by electronic circulars, which now rival their print counterparts in penetration. eMarketer estimates that there will be 92.5 million online coupon users by the end of 2012.