Marketing Forecast from Ad-ology

While it’s true that the Baby Boomer population is increasing, older consumers aren’t the only customers life insurance companies should be courting. In fact, latest intelligence from Mintel Comperemedia suggests that Americans under the age of 45 don’t have enough life insurance. By primarily targeting consumers 45+, marketers are alienating other potentially lucrative demographics.

Ad-ology Research recently updated their Industry Marketing Insights report for Financial Advisory Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Roughly one-fourth of twenty-somethings consider themselves “totally financially independent” and just 18% expect they’ll have enough money for a comfortable retirement, according to a first-time national survey by PNC Financial Services Group. The new survey is cautioning that twenty-somethings aren’t feeling optimistic about their finances, even though they’ll have years to recover from the nation’s deep economic troubles.

Ad-ology Research recently updated their Industry Marketing Insights report for Credit Unions. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

At a time when many investors may be looking for better ways to improve the return on their nest eggs, a new report highlights the deficiencies in the marketing campaigns at major financial asset management firms. The next generation of investors is the most tech savvy yet and many of these consumers are avid social media users. Yet, financial services firms have been slow to change their marketing approaches.

Some banks are beginning to test alternative financial services products and reevaluate their product offerings in order to reach the population of underbanked and unbanked Americans, according to new research by Packaged Facts. According to the FDIC, 9 million households are unbanked (8% of all U.S. households.) These are households that may buy money orders or remit funds to families abroad, but use financial services marketers sparingly and resist efforts to deepen their relationships with traditional banks.