<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Marketing Forecast from Ad-ology &#187; Financial</title>
	<atom:link href="http://www.marketingforecast.com/archives/category/industries/industry-financial/feed" rel="self" type="application/rss+xml" />
	<link>http://www.marketingforecast.com</link>
	<description>Fast Forward Findings for Strategic Advertising+Marketing</description>
	<lastBuildDate>Fri, 10 Feb 2012 20:00:57 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3</generator>
		<item>
		<title>Banks to Increase Digital Media Efforts</title>
		<link>http://www.marketingforecast.com/archives/16419</link>
		<comments>http://www.marketingforecast.com/archives/16419#comments</comments>
		<pubDate>Tue, 31 Jan 2012 16:06:27 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16419</guid>
		<description><![CDATA[Few industries are experiencing the kind of negative pushback that consumers reserve for banks. If they're not looking over their shoulder in fear of a general economic collapse, consumers are concerned that their own personal financial situation is threatened. Executives at banks of all sizes understand they need to improve their image and communicate a message of stability and optimism this year. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16419/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Few Plan to Seek Professional Help Managing Their Finances in 2012</title>
		<link>http://www.marketingforecast.com/archives/16239</link>
		<comments>http://www.marketingforecast.com/archives/16239#comments</comments>
		<pubDate>Thu, 19 Jan 2012 20:05:21 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[financial advisory]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16239</guid>
		<description><![CDATA[While a majority of adults plan on reducing debt and saving more in 2012, just one in seven adults (14%) agrees that they will seek professional help managing their finances. Those most likely to say that they will seek the help of a financial professional include parents (19%), college graduates (18%), those ages 30-44 (18%), and those with a household income of $50,000 or more (17%).]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16239/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Insurers to Market Life Insurance as an Investment Tool</title>
		<link>http://www.marketingforecast.com/archives/16104</link>
		<comments>http://www.marketingforecast.com/archives/16104#comments</comments>
		<pubDate>Fri, 13 Jan 2012 16:00:21 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[life insurance]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16104</guid>
		<description><![CDATA[If there’s one thing the ongoing economic crisis has taught consumers, it’s the importance of emergency cash reserves. But it can be difficult for consumers to justify setting aside cash when so many routine expenses come their way. Some insurance companies have decided that the best way to sell life insurance is to promote the dual benefit of the whole-life or permanent plans –  survivors get a payout as a death benefit and plan holders can tap the funds to cover cash emergencies.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16104/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Image-Building Campaigns to Increase in Healthcare and Financial Services Sectors</title>
		<link>http://www.marketingforecast.com/archives/15785</link>
		<comments>http://www.marketingforecast.com/archives/15785#comments</comments>
		<pubDate>Wed, 21 Dec 2011 16:18:52 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15785</guid>
		<description><![CDATA[The healthcare and financial services industries have come under closer consumer scrutiny this year. The healthcare industry is about to undergo a transformation with the upcoming national reforms becoming more apparent in 2012. And, the financial services industry is still struggling to redeem itself after the recent economic collapse. Some analysts  believe both of these industries will be rolling out image campaigns in the next year.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/15785/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Check Cashing/Payday Loan Services</title>
		<link>http://www.marketingforecast.com/archives/15607</link>
		<comments>http://www.marketingforecast.com/archives/15607#comments</comments>
		<pubDate>Thu, 15 Dec 2011 21:50:44 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[check cashing]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[lending]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[payday loans]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15607</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Check Cashing/Payday Loan Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/15607/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Banks to Market Premium Credit Cards to High-Income Consumers</title>
		<link>http://www.marketingforecast.com/archives/15179</link>
		<comments>http://www.marketingforecast.com/archives/15179#comments</comments>
		<pubDate>Mon, 28 Nov 2011 16:00:35 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15179</guid>
		<description><![CDATA[With the worst of the economic contraction hopefully behind us, banks are looking for new ways to generate revenue. Recent legislation has hampered the way financial institutions operate and bad publicity about new fees has stung many banks. Now, banks are considering the best way to promote credit cards to improve profitability.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/15179/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Life Insurance Companies Should Target 31-45 Age Group to Acquire Younger Customers</title>
		<link>http://www.marketingforecast.com/archives/14633</link>
		<comments>http://www.marketingforecast.com/archives/14633#comments</comments>
		<pubDate>Fri, 28 Oct 2011 20:30:16 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[life insurance]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14633</guid>
		<description><![CDATA[While it’s true that the Baby Boomer population is increasing, older consumers aren’t the only customers life insurance companies should be courting. In fact, latest intelligence from Mintel Comperemedia suggests that Americans under the age of 45 don’t have enough life insurance.  By primarily targeting consumers 45+, marketers are alienating other potentially lucrative demographics.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14633/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Financial Advisory Services</title>
		<link>http://www.marketingforecast.com/archives/14096</link>
		<comments>http://www.marketingforecast.com/archives/14096#comments</comments>
		<pubDate>Tue, 04 Oct 2011 20:52:01 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[financial advisory]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[opportunities]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14096</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Financial Advisory Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14096/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Majority of Twenty-Somethings Worry About Their Financial Future</title>
		<link>http://www.marketingforecast.com/archives/14047</link>
		<comments>http://www.marketingforecast.com/archives/14047#comments</comments>
		<pubDate>Fri, 30 Sep 2011 20:00:03 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[financial advisors]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14047</guid>
		<description><![CDATA[Roughly one-fourth of twenty-somethings consider themselves “totally financially independent" and just 18% expect they’ll have enough money for a comfortable retirement, according to a first-time national survey by PNC Financial Services Group.  The new survey is cautioning that twenty-somethings aren’t feeling optimistic about their finances, even though they’ll have years to recover from the nation’s deep economic troubles.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14047/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Credit Unions</title>
		<link>http://www.marketingforecast.com/archives/13703</link>
		<comments>http://www.marketingforecast.com/archives/13703#comments</comments>
		<pubDate>Wed, 14 Sep 2011 20:48:22 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[credit unions]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=13703</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Credit Unions. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/13703/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Financial Asset Managers to Adjust Promotional Efforts</title>
		<link>http://www.marketingforecast.com/archives/13307</link>
		<comments>http://www.marketingforecast.com/archives/13307#comments</comments>
		<pubDate>Fri, 26 Aug 2011 16:00:35 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[asset managers]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=13307</guid>
		<description><![CDATA[At a time when many investors may be looking for better ways to improve the return on their nest eggs, a new report highlights the deficiencies in the marketing campaigns at major financial asset management firms. The next generation of investors is the most tech savvy yet and many of these consumers are avid social media users. Yet, financial services firms have been slow to change their marketing approaches.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/13307/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Banks Trying Innovative Strategies to Target Unbanked Consumers</title>
		<link>http://www.marketingforecast.com/archives/13349</link>
		<comments>http://www.marketingforecast.com/archives/13349#comments</comments>
		<pubDate>Wed, 24 Aug 2011 20:00:01 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[Consumer Spending]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=13349</guid>
		<description><![CDATA[Some banks are beginning to test alternative financial services products and reevaluate their product offerings in order to reach the population of underbanked and unbanked Americans, according to new research by Packaged Facts.  According to the FDIC, 9 million households are unbanked (8% of all U.S. households.)  These are households that may buy money orders or remit funds to families abroad, but use financial services marketers sparingly and resist efforts to deepen their relationships with traditional banks. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/13349/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Debit Rewards Program Not a Strong Incentive to Stay with a Particular Bank</title>
		<link>http://www.marketingforecast.com/archives/13043</link>
		<comments>http://www.marketingforecast.com/archives/13043#comments</comments>
		<pubDate>Thu, 11 Aug 2011 20:00:47 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[Consumer Spending]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=13043</guid>
		<description><![CDATA[According to new research, debit card programs alone aren’t likely to foster customer loyalty, as nearly half of respondents who participate in a debit rewards program have never redeemed their points.  As banks eliminate debit rewards programs as a result of changing legislation, new research from Mintel analyzes consumers on their debit reward behavior and attitudes.  Survey respondents are segmented into three groups: heavy (redeem about once a month), medium (redeem every few to every six months) and light (redeem once a year) redeemers.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/13043/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retail Banks to Market New Financial Services to Consumers</title>
		<link>http://www.marketingforecast.com/archives/12538</link>
		<comments>http://www.marketingforecast.com/archives/12538#comments</comments>
		<pubDate>Tue, 19 Jul 2011 07:00:03 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12538</guid>
		<description><![CDATA[The retail banking sector has been struggling since the start of the Great Recession. These institutions are facing higher operating costs and a consumer base that is not increasing its demand for banking services, especially higher debt. In addition, the marketing paradigm has changed for banks.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/12538/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketers to Target African Americans with Financial Management Advice</title>
		<link>http://www.marketingforecast.com/archives/12204</link>
		<comments>http://www.marketingforecast.com/archives/12204#comments</comments>
		<pubDate>Wed, 29 Jun 2011 16:00:03 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[African American]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12204</guid>
		<description><![CDATA[As consumers adjust to the new economic reality, they must focus on the household budget and find ways to cut expenses and debt. Each ethnic group faces unique challenges when managing money and this generalization holds true for African Americans. As a result, financial services companies will be focusing their marketing efforts on African Americans this year.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/12204/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing Forecast Video: Future New Car Buyers, Financial Services, Eco-Friendly Products</title>
		<link>http://www.marketingforecast.com/archives/11869</link>
		<comments>http://www.marketingforecast.com/archives/11869#comments</comments>
		<pubDate>Wed, 08 Jun 2011 17:10:14 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[eco-friendly]]></category>
		<category><![CDATA[new car]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11869</guid>
		<description><![CDATA[The Ad-ology Marketing Forecast video briefing is designed for strategic marketers:  Ad agencies, in-house marketers, media buyers+sellers, business owners. Every month it features industry forecasts and trends from a variety of top sources, plus exclusive data from Ad-ology Research. The June 2011 Ad-ology Marketing Forecast features: Exclusive: Future New Car Buyers Financial Services Loyalty Marketing<a href="http://www.marketingforecast.com/archives/11869">Read the Rest...</a>]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/11869/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Insurers to Promote Personalized Service to Younger Consumers</title>
		<link>http://www.marketingforecast.com/archives/11781</link>
		<comments>http://www.marketingforecast.com/archives/11781#comments</comments>
		<pubDate>Thu, 02 Jun 2011 07:00:15 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[insurance]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11781</guid>
		<description><![CDATA[Many young adults have a limited understanding of how to manage finances as they transition into independent living settings and the task of buying insurance falls into this category. While younger consumers acknowledge the importance of property, auto and liability coverage, they are looking for more information, often online. This trend provides a new opportunity for agent networks.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/11781/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Financial Services Companies May Benefit from Green Marketing, Initiatives</title>
		<link>http://www.marketingforecast.com/archives/11453</link>
		<comments>http://www.marketingforecast.com/archives/11453#comments</comments>
		<pubDate>Thu, 12 May 2011 19:13:38 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[financial institutions]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11453</guid>
		<description><![CDATA[For many financial institutions, pre-recession initiatives such as green marketing have taken a back seat as they have been dealing with the aftermath of the economic crisis.  But, it may be time to pull out those tools again in order to help rebuild their image. According to new research from Mintel for the report, "Green Marketing in Finance, 2011," 72% of respondents said they “feel good about working with a financial services firm that invests in companies that are looking at eco-solutions.” However, the data also shows a certain measure of cynicism, as almost half of respondents state that they believe that a company that claims to be green is just trying to promote a better image for itself. “Overcoming this cynicism is the key to a successful green marketing campaign that really stands out,” says Susan Menke, vice president and behavioral economist at Mintel.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/11453/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Affluent Gen X Investors Represent Opportunity for Financial Advisors</title>
		<link>http://www.marketingforecast.com/archives/11390</link>
		<comments>http://www.marketingforecast.com/archives/11390#comments</comments>
		<pubDate>Mon, 09 May 2011 20:00:50 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[financial services]]></category>
		<category><![CDATA[Gen X]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11390</guid>
		<description><![CDATA[According to a new report by Cogent Research, less than half (42%) of advised affluent Gen X investors indicate they are satisfied with their primary financial advisor, a figure that is significantly lower than that of any other generation.  In addition, roughly one-half (51%) indicate they are the on the fence or likely to switch primary financial advisors within the following 12 months, citing dissatisfaction with the advisor’s communication, investment performance, and ability to navigate and react to changing market conditions.  "It’s time for advisors to capitalize on this growing, wealthy subset of the affluent community,” said David Feltman, Managing Director at Cogent Research, adding that "tailoring the approach will be key, with a focus on the products Gen X investors favor, the risk tolerance they are comfortable with, and the platforms they gravitate towards.”]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/11390/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Credit Card Companies to Market Cash-Back Rewards</title>
		<link>http://www.marketingforecast.com/archives/11265</link>
		<comments>http://www.marketingforecast.com/archives/11265#comments</comments>
		<pubDate>Mon, 02 May 2011 16:00:00 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[credit cards]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketinginsights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11265</guid>
		<description><![CDATA[One sign of the improving economy may be the revived consumer willingness to sign up for new credit cards. Over the past 12 months, nearly 20% of existing credit card consumers started shopping for a new card. comScore, which just released a new study on this topic, says the growth in demand for more credit cards will continue this year.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/11265/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

