Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Book Publishers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

According to NRF’s 2011 Halloween Consumer Intentions and Actions Survey, seven in 10 Americans (68.6%) plan to celebrate Halloween, up from 63.8% in 2010 and the most in NRF’s 10-year survey history. Those celebrating are expected to spend slightly more too; the average person will shell out $72.31 on decorations, costumes and candy, up from $66.28 in 2010. Total Halloween spending is expected to reach $6.86 billion.

According to a new PriceGrabber survey, 53% of consumers will spend $50 or less on a Halloween costume this year. Twenty percent indicated that they will spend $50 or more and 18% plan to dress up their pets for Halloween. Of the overwhelming 72% of respondents who said they planned to decorate their homes this year, 70% will purchase their festive decor. The majority of consumers will shop at a combination of brick-and-mortar and online retailers.

As the lines between entertainment and communication converge, more consumers are seeing some wisdom in buying multiple services from a single provider. Consumers are growing increasingly accustomed to purchasing a variety of service packages from providers, such as landline and mobile phone service. Key industry players, sensing opportunity, are rolling out quadruple play packages and will be spending big marketing dollars to attract consumers.

Ad-ology Research recently updated their Industry Marketing Insights report for Bars/ Nightclubs. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Several factors have converged to pressure the specialty toy segment. Manufacturers once found success by distributing through independent retailers. But major changes in the retail marketplace are forcing manufacturers to change their distribution and marketing models and increasingly this means a shift to the online world and new agreements with their retail partners.