Marketing Forecast from Ad-ology

Not everyone is consuming their content via digital platforms, but the latest release from Deloitte on this topic contains some impressive numbers. Consumers are turning to PCs, smart phones and tablets to access everything from books to movies. Marketers who don’t have at least some of their media mix allocated to these channels are missing key opportunities to connect with their clients.

As marketers look for ways to connect with their customers, companies in some sectors are moving back into sports sponsorship in a big way. In particular, the automotive and financial services industries are expected to invest more heavily in this area.

Mobile phone games continue to grow as a market force. Just recently, Rovio, publisher of the wildly popular game, Angry Birds, announced a new round of venture funding in the amount of $42 million.  And the firm’s executives reported that over 75 million versions of the game have been downloaded when both paid and ad-supportedRead the Rest…

Ad-ology Research recently updated their Industry Marketing Insights report for Cable and Other Subscription Programming Providers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Moviegoers are finally getting adjusted to sitting through advertisements before the show begins. Now advertisers are rolling out something new – interactive ad campaigns. This new format has the potential to boost ad recall on the part of moviegoers, especially because of the fun factor.

According to the seven in ten U.S. adults (71%) who consider themselves holiday cooks, there are a number of challenges that arise when preparing holiday meals, according to a new survey of over 1,000 U.S. adults conducted by Ipsos. Looking ahead to this coming holiday season, many of their meal planning concerns are the same, with cooking multiple dishes at the same time being the top concern (22%).