Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Sports Teams and Clubs. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Consumers seeking to save money may choose to go to games as opposed to taking expensive vacations.
* Minor leagues are marketing games as a family- and budget-friendly form of entertainment to appeal to consumers seeking to cut back on spending.
* Costs to attend professional sports games have increased.

Consumers have multiple ways to access the latest movie from their favorite production houses. These days, they may be as likely go to a theater to watch the movie as they may be to watch the production streaming on the Web. At the same time, movie producers are looking for ways to efficiently use the average $30 million marketing budget that accompanies large releases. Earlier this year, I wrote about strategies that would be taken this year including more promotional partnerships and less use of print, radio and outdoor.

After a difficult 2008 and 2009, analysts are seeing improvement in the ad market for sporting events. This improvement is particularly obvious in TV and online media formats. One category that has upped its buying rate for event advertising is automotive, according to a report in Sports Business Journal.

With technology allowing nearly 24-hour media access as children and teens go about their daily lives, the amount of time young people spend with entertainment media has risen dramatically, especially among minority youth, according to a study released recently by the Kaiser Family Foundation. Today, 8- to 18-year-olds devote an average of 7 hours and 38 minutes (7:38) to using entertainment media across a typical day (more than 53 hours a week). And because they spend so much of that time ‘media multitasking’ (using more than one medium at a time), they actually manage to pack a total of 10 hours and 45 minutes (10:45) worth of media content into those 7½ hours.

Ad-ology Research recently updated their Industry Marketing Insights report for Theater Companies.

As one of the biggest TV-viewing events of the year approaches, Super Bowl 44, retailers and manufacturers may wonder if the market for HDTVs holds any potential for growth. A study by the Leichtman Research Group indicates that while 50% of U.S. households currently have an HDTV, a sizeable portion of consumers still has an interest in making this purchase – sooner rather than later.