Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Movie Theaters. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Theaters are beginning to offer high-end amenities, such as adult-only club rooms, gourmet food, and leather executive chairs.
* Loyalty clubs provide the opportunity for theaters to build customer loyalty.
* Movies shown in 3-D are increasing in popularity and expected to further boost annual box office sales.

Has the combination of the recession and new online media formats changed the shape of the magazine industry for good? In the Pew Research Center’s most recent State of the Media report, analysts ponder “whether there is a future for the mass-market magazine anymore.” The report reveals that niche news publications fared well in 2009 but magazines that targeted a wide audience witnessed a drop in ad pages and circulation.

Ad-ology Research recently updated their Industry Marketing Insights report for Golf Courses. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Golf courses are increasingly working to attract young people to the sport through high school sponsorships.
* Some courses are trying to extend the season by placing heated tents at certain holes.
* Public events, such as weddings, are becoming more common at courses.

Rob Stecklow, NFL director of advertising, has a vision for football’s licensed products sales and it extends to ‘year-round marketing programs.’ According to a recent article in Sports Business Journal, Stecklow is looking to a new “Back to Football’ marketing program and the women’s market to achieve his goals.

Ad-ology Research recently updated their Industry Marketing Insights report for Sporting Goods Manufacturers.

Ad-ology Research recently updated their Industry Marketing Insights report for Racetracks. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Some tracks are adding slot machines to attract gamblers.
* Synthetic tracks (rather than the traditional dirt) are gaining interest.
* Horse racing still raises concerns about animal safety among many Americans.