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	<title>Marketing Forecast from Ad-ology &#187; Entertainment</title>
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		<title>Top Opportunities/Challenges Ahead for Motor Speedways</title>
		<link>http://www.marketingforecast.com/archives/16682</link>
		<comments>http://www.marketingforecast.com/archives/16682#comments</comments>
		<pubDate>Thu, 09 Feb 2012 21:47:26 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[motor speedways]]></category>
		<category><![CDATA[NASCAR]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[racing]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[stockcar]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16682</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Motor Speedways. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Brides Open to New Trend of Sharing Resources</title>
		<link>http://www.marketingforecast.com/archives/16519</link>
		<comments>http://www.marketingforecast.com/archives/16519#comments</comments>
		<pubDate>Thu, 02 Feb 2012 20:00:10 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Food+Beverage]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[bridal trends]]></category>
		<category><![CDATA[Consumer Spending]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16519</guid>
		<description><![CDATA[While brides still know best and are sticking to their budgets, the 2012 "What's on Brides' Minds" survey uncovers new trends that are beginning to take shape, such as sharing resources.  For the last two years, more than a third of brides (38% in 2011, 36% in 2010) have considered buying a second dress to wear for the wedding reception. While brides continue to cut back, they are less likely to cut spending on reception essentials including venue, decor and alcohol.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Valentine&#8217;s Day 2012 Spending Will Be Up, Expected to Reach $17.6B.</title>
		<link>http://www.marketingforecast.com/archives/16474</link>
		<comments>http://www.marketingforecast.com/archives/16474#comments</comments>
		<pubDate>Wed, 01 Feb 2012 20:00:40 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Food+Beverage]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Valentine's Day 2012]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16474</guid>
		<description><![CDATA[According to NRF’s 2012 Valentine’s Day Consumer Intentions and Actions survey, the average person celebrating the holiday will shell out $126.03, up 8.5% over 2011 and the highest in the survey’s 10-year history. Total spending is expected to reach $17.6 billion.  Discount stores are expected to see the most traffic, but tablet owners will also make a mark; more than half of all tablet owners (53.8%) will use their device to research products, compare prices, redeem coupons, look up retailer information or purchase products.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16474/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Record Number of Americans to Celebrate Super Bowl, Spend Average of $63</title>
		<link>http://www.marketingforecast.com/archives/16439</link>
		<comments>http://www.marketingforecast.com/archives/16439#comments</comments>
		<pubDate>Tue, 31 Jan 2012 20:00:09 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Food+Beverage]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16439</guid>
		<description><![CDATA[According to a new survey by the Retail Advertising and Marketing Association, 173 million people will watch the game Sunday, February 5, the most in the survey’s eight-year history and up from an estimated 171 million in 2011. Consumer spending for the Super Bowl will reach an all-time high, too, with the average game-watcher expected to shell out $63.87 on related merchandise, apparel and snacks, up from $59.33 last year. Total Super Bowl spending is expected to reach $11.0 billion.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Two-Thirds of U.S. Households Have HDTV Sets, Plan to Purchase More</title>
		<link>http://www.marketingforecast.com/archives/16364</link>
		<comments>http://www.marketingforecast.com/archives/16364#comments</comments>
		<pubDate>Thu, 26 Jan 2012 20:00:55 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[consumer electronics]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[HDTV]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16364</guid>
		<description><![CDATA[According to new consumer research from Leichtman Research Group, 69% of households in the United States have at least one high definition television set, up from 17% in 2006. Over the past five years, 52% of US households adopted HDTV.  In addition, 21% of all households purchased a new TV set in the past 12 months, and 19% of all households plan to purchase a new TV set in the next 12 month.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16364/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consumer Behavior Prompts Toy Marketers to Shift Strategies</title>
		<link>http://www.marketingforecast.com/archives/16174</link>
		<comments>http://www.marketingforecast.com/archives/16174#comments</comments>
		<pubDate>Wed, 18 Jan 2012 07:00:21 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[toys]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16174</guid>
		<description><![CDATA[The peak time for toy sales remains the holiday season but consumers purchase these products at other times during the year. Not surprisingly, digital marketing is becoming increasingly important for parents as they research what their children ask for. And, new data indicates that marketers could boost results by shifting their ad strategies.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16174/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Product Rollouts to Prompt Retailers to Advertise TVs</title>
		<link>http://www.marketingforecast.com/archives/16076</link>
		<comments>http://www.marketingforecast.com/archives/16076#comments</comments>
		<pubDate>Thu, 12 Jan 2012 16:00:53 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[TVs]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16076</guid>
		<description><![CDATA[Just when consumers thought they’d seen it all with respect to bells and whistles on their televisions, manufacturers are ready to sell something new. This year, large screen TVs with extra slim profiles will be lining store shelves. To move these products, both manufacturers and retailers will be rolling out new ad campaigns.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16076/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consumer Demand for Digital Content Speeds Marketer Conversions</title>
		<link>http://www.marketingforecast.com/archives/16045</link>
		<comments>http://www.marketingforecast.com/archives/16045#comments</comments>
		<pubDate>Wed, 11 Jan 2012 16:00:34 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[eentertainment]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16045</guid>
		<description><![CDATA[Not everyone is consuming their content via digital platforms, but the latest release from Deloitte on this topic contains some impressive numbers. Consumers are turning to PCs, smart phones and tablets to access everything from books to movies. Marketers who don’t have at least some of their media mix allocated to these channels are missing key opportunities to connect with their clients.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16045/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Banks, Automakers, and Beer Companies to Increase Sports Sponsorships</title>
		<link>http://www.marketingforecast.com/archives/15965</link>
		<comments>http://www.marketingforecast.com/archives/15965#comments</comments>
		<pubDate>Fri, 06 Jan 2012 07:02:25 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[sports sponsorships]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15965</guid>
		<description><![CDATA[As marketers look for ways to connect with their customers, companies in some sectors are moving back into sports sponsorship in a big way. In particular, the automotive and financial services industries are expected to invest more heavily in this area.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/15965/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best of 2011: Mobile Game Marketing to Increase</title>
		<link>http://www.marketingforecast.com/archives/15602</link>
		<comments>http://www.marketingforecast.com/archives/15602#comments</comments>
		<pubDate>Mon, 26 Dec 2011 16:00:15 +0000</pubDate>
		<dc:creator>Faye Oney</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[mobile phone games]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15602</guid>
		<description><![CDATA[Mobile phone games continue to grow as a market force. Just recently, Rovio, publisher of the wildly popular game, Angry Birds, announced a new round of venture funding in the amount of $42 million.  And the firm’s executives reported that over 75 million versions of the game have been downloaded when both paid and ad-supported<a href="http://www.marketingforecast.com/archives/15602">Read the Rest...</a>]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/15602/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Cable and Other Subscription Programming Providers</title>
		<link>http://www.marketingforecast.com/archives/15532</link>
		<comments>http://www.marketingforecast.com/archives/15532#comments</comments>
		<pubDate>Wed, 14 Dec 2011 20:19:04 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[cable providers]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15532</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Cable and Other Subscription Programming Providers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/15532/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Crowdgame Ads Coming to Theaters</title>
		<link>http://www.marketingforecast.com/archives/15473</link>
		<comments>http://www.marketingforecast.com/archives/15473#comments</comments>
		<pubDate>Mon, 12 Dec 2011 16:00:57 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[format]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15473</guid>
		<description><![CDATA[Moviegoers are finally getting adjusted to sitting through advertisements before the show begins. Now advertisers are rolling out something new – interactive ad campaigns. This new format has the potential to boost ad recall on the part of moviegoers, especially because of the fun factor.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/15473/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Despite Advance Planning, Many Holiday Hosts Worry about Preparing Holiday Meals</title>
		<link>http://www.marketingforecast.com/archives/15201</link>
		<comments>http://www.marketingforecast.com/archives/15201#comments</comments>
		<pubDate>Mon, 28 Nov 2011 21:13:57 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Food+Beverage]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[holiday entertaining]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15201</guid>
		<description><![CDATA[According to the seven in ten U.S. adults (71%) who consider themselves holiday cooks, there are a number of challenges that arise when preparing holiday meals, according to a new survey of over 1,000 U.S. adults conducted by Ipsos.  Looking ahead to this coming holiday season, many of their meal planning concerns are the same, with cooking multiple dishes at the same time being the top concern (22%).]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/15201/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Growth in Kids&#8217; Gaming Population Outpacing General Population Growth of 2 &#8211; 17-year-olds in the U.S.</title>
		<link>http://www.marketingforecast.com/archives/14935</link>
		<comments>http://www.marketingforecast.com/archives/14935#comments</comments>
		<pubDate>Mon, 14 Nov 2011 20:07:12 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[video gamers]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14935</guid>
		<description><![CDATA[According to a new study by The NPD Group, the population growth of kids ages 2-17 increased 1.54% in the U.S., while the gaming population of that age group has grown 12.68%.  Today, 91% of kids (approximately 64 million) ages 2-17 are gaming in the U.S.  “Year-to-date through August 2011, kids comprised 44% of new physical software dollar sales, representing a vitally important consumer segment for the games industry,” said Anita Frazier, industry analyst, The NPD Group.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14935/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Motion Picture/Video Production Studios</title>
		<link>http://www.marketingforecast.com/archives/14746</link>
		<comments>http://www.marketingforecast.com/archives/14746#comments</comments>
		<pubDate>Fri, 04 Nov 2011 19:22:40 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[movie production]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14746</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Motion Picture/Video Production Studios. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14746/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Promotion is Key to Success for Recorded Music Marketers</title>
		<link>http://www.marketingforecast.com/archives/14548</link>
		<comments>http://www.marketingforecast.com/archives/14548#comments</comments>
		<pubDate>Thu, 27 Oct 2011 16:01:22 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[recorded music]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14548</guid>
		<description><![CDATA[Consumers have successfully navigated to the online world for discovering and purchasing recorded music. But they are strongly attached to the concept of owning versus renting music. Music marketers must keep this consumer attitude in mind as they promote their offerings. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14548/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Consumers to Spend Average of $350 Per Holiday Party This Year</title>
		<link>http://www.marketingforecast.com/archives/14560</link>
		<comments>http://www.marketingforecast.com/archives/14560#comments</comments>
		<pubDate>Wed, 26 Oct 2011 20:33:43 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[party hostess]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14560</guid>
		<description><![CDATA[Despite a shaky economy, Americans still want to party and will spend to celebrate the season this year.  According to a new survey by Interclick, median spending for holiday parties will be $350 per party, with overall spending potentially topping $3 billion this year.  Christmas/Holiday party hosts report a median spend of $480 per party, compared to Halloween ($280 per party) and New Year's Eve ($300 per party).]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14560/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Music Education Enhances Children&#8217;s Cognitive Development, Creativity</title>
		<link>http://www.marketingforecast.com/archives/14533</link>
		<comments>http://www.marketingforecast.com/archives/14533#comments</comments>
		<pubDate>Tue, 25 Oct 2011 19:12:20 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[music education]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14533</guid>
		<description><![CDATA[More than half of U.S. children and adults have never received music education, though a majority (68%) thinks it's important, says a new IBOPE Zogby poll commissioned by Primrose Schools. Over 70% of adults recognize that music education enhances children's music appreciation, cognitive development and creativity.  Early, consistent exposure to music has been found to support musical ability, language development, motor coordination, social skills and learning. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14533/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Book Publishers</title>
		<link>http://www.marketingforecast.com/archives/14444</link>
		<comments>http://www.marketingforecast.com/archives/14444#comments</comments>
		<pubDate>Fri, 21 Oct 2011 18:04:01 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[book publishers]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14444</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Book Publishers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14444/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Record Number to Celebrate Halloween This Year</title>
		<link>http://www.marketingforecast.com/archives/14058</link>
		<comments>http://www.marketingforecast.com/archives/14058#comments</comments>
		<pubDate>Mon, 03 Oct 2011 20:00:24 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Halloween]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14058</guid>
		<description><![CDATA[According to NRF’s 2011 Halloween Consumer Intentions and Actions Survey, seven in 10 Americans (68.6%) plan to celebrate Halloween, up from 63.8% in 2010 and the most in NRF’s 10-year survey history. Those celebrating are expected to spend slightly more too; the average person will shell out $72.31 on decorations, costumes and candy, up from $66.28 in 2010. Total Halloween spending is expected to reach $6.86 billion.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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