Marketing Forecast from Ad-ology

Most colleges and universities know they will soon be competing for a decreasing pool of applicants. The projected number of high school graduates, the demographic most likely to apply to college, is expected to decline between 2008-2009 and 2013-2014. In addition, the number of students who can afford expensive institutions has been dropping during the current recession. But many colleges and universities have expanded in recent years and need to fill their spots.

This year’s college-bound students may encounter harsh lessons before they even arrive on campus and the experience centers on education finance. Results of the Economic Impact on College Enrollment study indicate students are taking a variety of actions to deal with higher than anticipated costs and a shortage of financial aid. The steps range from seeking alternative financing to changing schools.

Despite economic uncertainty, businesses must still manage their talent base efficiently to remain competitive. During the last decade, numerous software firms have met business human resources needs by developing learning management systems (LMS).

Between 2002 and 2008, the number of 4-year- olds attending state-funded preschool programs in the U.S. jumped from 14% to 24%.

U.S. consumers are looking for ways to fill their children’s time gap between the time the formal school day ends and when parents come home from work.