Marketing Forecast from Ad-ology

To counteract the rising accident rates of younger drivers, many states have enacted a graduated licensing system. Yet, it seems that a substantial percentage of drivers, both young and old, could use remedial education when it comes to the rules of the road. The 2010 GMAC Insurance National Drivers Test results indicate that the average score on a test regarding the rules of the road dropped from 76.6% last year to 76.2% this year.

Ad-ology Research recently updated their Industry Marketing Insights report for Online/Distance Education Providers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* A recent study for the Department of Education revealed that when compared from 1996 to 2008, students in online learning conditions performed better, on average, than those receiving face-to-face instruction.
* By 2016, enrollments of students over the age of 30 will increase 14%, compared to only 7% of traditional-age students (18 to 22 years old).
* There are low barriers to entry to delivering online education so many traditional schools have moved to offer some online instruction in order to compete.

Ad-ology Research recently updated their Industry Marketing Insights report for Tutoring Services. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Mandated state-competency testing is influencing more parents to get tutoring for their children.
* Due to more overloaded classes, students are getting tutors for more tailored teaching.
* Tutor and learning centers are increasingly in demand by community college students who want to transition to a four-year college.

Ad-ology Research recently updated their Industry Marketing Insights report for Community Colleges.

While Congress debates the fine points of the expected new health care legislation bill, the cost of health care continues to rise. As a percentage of the typical U.S. household budget, health care costs have risen from 5.3% to 5.9% in the past 10 years. To keep pace with demand, employment continues to rise in this sector, despite the general economic slowdown. Overall, private sector health care employment stands at 11.6% of total private sector employment.

Since 2000, the Department of Defense has been paying college costs of up to $4,500 annually for active members of the military. The availability of these funds are leading institutions of higher education to compete for students who qualify for this special funding. A recent Businessweek article pointed out that over $3 billion has been spent on this program in the past 9 years.