U.S. College Students Wield $417B in Spending Power
The more than 20 million U.S. college students wield $417 billion in spending power, according to re:fuel’s College Explorer survey. Nearly half of college students’ discretionary spending (46%) goes to food. College students also spend heavily on technology, owning an average of six digital devices. Approximately 20% of students surveyed plan to purchase a smartphone within the next year.







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