Marketing Forecast from Ad-ology

As the automotive industry continues to develop alternative powertrain vehicles, consumer consideration for these vehicles is on the rise. However, consumers still have questions about these technologies. In order for wider adoption to occur, considerable consumer education needs to take place, and automakers need to enhance the value proposition. According to a new Harris Interactive survey, younger buyers, aged 18-34, are far more likely to consider new technologies at market price.

Ad-ology Research recently updated their Industry Marketing Insights report for Truck Dealers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

As the auto industry continues to recover from the recession, dealers are looking for ways to increase sales. Some dealers are upselling clients on vehicles customized with accessories. And other dealers find that promoting the availability of parts is making a difference on where consumers ultimately purchase their vehicles.

Imagine being able to have your auto technician tell you what’s wrong with your car while it’s still parked in your driveway. This may soon be commonplace in auto service as manufacturers roll out remote vehicle diagnostics technology. Manufacturers are also preparing to introduce other vehicle technologies which will be heavily marketed as key selling points.

The Ad-ology Marketing Forecast video briefing is designed for strategic marketers:  Ad agencies, in-house marketers, media buyers+sellers, business owners. Every month it features industry forecasts and trends from a variety of top sources, plus exclusive data from Ad-ology Research. The June 2011 Ad-ology Marketing Forecast features: Exclusive: Future New Car Buyers Financial Services Loyalty MarketingRead the Rest…

According to the Ad-ology Auto Buyers Forecast, after purchase price, gas mileage/fuel economy is the most important factor in a new car purchase decision. Nearly one-third of consumers said the need for better gas mileage triggered their desire to buy a new car.