Marketing Forecast from Ad-ology

Consumers considering a new car purchase are interested in fuel economy, and interest in American brands is up, according to Ad-ology Research. Nearly 35% of U.S. adults said they intend to buy a new or used car in the next 12 months. According to the Ad-ology Auto Buyers Forecast, after purchase price, gas mileage/fuel economyRead the Rest…

After years of penny-pinching because of general economic conditions and high gas prices, the American consumer might be ready to make a change when it comes to buying a car. Data shared by AutoTrader.com shows that luxury cars and SUVs are high on the interest list these days. As a result, auto dealers may adjust their promotional strategies.

Consumers continue to look for value in today’s turbulent economy, but more often value when purchasing automotive parts is determined by quality rather than low price, according to auto aftermarket research by The NPD Group. New research finds that consumers are increasingly more interested in purchasing automotive parts that are of the highest quality and will last the longest time whereas their interest in purchasing the least expensive parts has declined.

According to new research by Mintel, nearly 12.5% of the Black demographic owns a hybrid or electric vehicle. Furthermore, 36% would be most interested in buying a hybrid or electric vehicle for their next purchase and 26% are unsure about their next purchase. Black respondents were also the most willing to spend an additional $3K-5K to purchase a hybrid or electric vehicle, and 31% said they would spend an additional $1K-3K on a hybrid or electric version of a vehicle.

With more consumers owning HDTV sets and more stations offering programming in this rich format, advertisers should be rolling out more ads to make their products and commercials look their best. For a while, the costs and complexity to shift to HD were prohibitive. But that has changed and industry experts predict that more local and regional marketers will be making the move to the HD format.

Sixty percent of American parents whose teenage children currently hold a license and nearly half of all parents (46%) say that the economic downturn has led them to cut back on saving for or spending on their child’s driving, including the cost of a car and other related expenses, according to a new survey from Allstate. Among all parents, when asked what they would spend on a car for their child, 57% say they would spend $5,000 or less, and 41% would spend more than $5,000.